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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Chevy Malibu Hybrid wins 2016 Connected Green Car of the Year

From the Washington Auto Show today, Green Car Journal's Ron Cogan announced three different fuel-efficient vehicle awards. They were: 2016 Connected Green Car of the Year: Chevy Malibu Hybrid 2016 Luxury Green Car of the Year: Volvo XC90 T8 2016 Green SUV of the Year: Honda HR-V The Volvo was nominated in two categories, but it did not win the Connected Green Car of the Year. Speaking of non-winners, the other green SUV finalists were the BMW X1 XDrive28i, Hyundai Tucson, Mazda CX-3, and Toyota RAV4 Hybrid. The other Luxury Green Car finalists included the BMW x5 xDrive40e, Lexus RX 450h, Porsche Cayenne S E-Hybrid, and the Mercedes-Benz C350e. Finally, the Audi A3 e-tron, BMW 330e, Toyota Prius, and Volvo XC90 T8 were the runners up for Connected Green Car. 2016 Connected Green Car of the Year, Green SUV of the Year, Luxury Green Car of the Year Winners Announced WASHINGTON, Jan. 21, 2016 /PRNewswire/ -- Green Car Journal has announced the winners of its prestigious 2016 Green Car Awards at a press conference held today during the Washington Auto Show's Public Policy Day in Washington DC. Distinguished as 2016 Luxury Green Car of the Year™ is Volvo's new XC90 T8. The Chevrolet Malibu Hybrid tops the field as 2016 Connected Green Car of the Year™ and Honda's HR-V earns Green Car Journal's 2016 Green SUV of the Year™. "These are stand-out vehicles in an increasingly sophisticated and appealing field of 'green' cars," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "To make the cut as a finalist is a real achievement in itself considering the considerable competition in the market today. Rising to the top as award winners means these three exceptional vehicles set a benchmark in the auto industry's effort to create vehicles that are desirable and efficient, while also achieving environmental milestones so important for our driving future." The Green Car Awards are a key feature of The Washington Auto Show, the "public policy show" on the auto show circuit and one that puts a priority on safety and sustainability. "We are extremely proud of our partnership with Ron Cogan, whose eagerly anticipated suite of awards help shape the national conversation on the innovations that will drive our industry and country forward," said Geoff Pohanka, chairman of The Washington Auto Show.

2015 Civic Type R will make 'at least' 276 hp from 2.0L turbo [w/video]

Honda may not actually be showing off the production form of its upcoming Euro-only 2015 Civic Type R at the Frankfurt Motor Show this year, but it did take advantage of the focused media attention to make a pretty cool announcement. In addition to dropping a really hot video of the new Type R testing at the Nürburgring Nordschleife, Honda Europe president, Manabu Nishimae, gifted us with some juicy details about the coming hot hatch.
Nishimae confirmed rumors that this Type R would make use of a turbocharged 2.0-liter engine, while telling us that the mill would be good for an output of "at least 280 PS." A raw conversion from PS (metric horsepower) to standard horsepower gives us a figure of about 276 hp, or very near the rumored figure of 300 galloping, front-wheeled ponies.
The company will need each ounce of output from its new 2.0-liter engine if it is to meet its stated performance target: making the Civic Type R the fastest front-wheel-drive production car around the 'Ring. Apparently this last session of testing, with World Touring Car Championship driver Gabriele Tarquini at the wheel, has already gotten Honda close to the lap record. Scroll down to read Honda's brief press release about the upcoming Type R, and, more importantly, to listen to the car as it's throttled around the track.