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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Mon, 27 Jan 2014

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda S2000, Acura RSX recalled over brake boosters

Fri, 14 Jun 2013

Honda has announced a recall that affects two of our favorite, dearly departed cars from the brand's portfolio: the S2000 roadster and Acura RSX coupe. A total of 5,239 S2000 models from the 2006 and 2007 model years are affected by this problem, as are 13,113 2006 Acura RSX models.
"A production error may have allowed brake booster components to be produced outside of the original specifications, potentially causing decreased brake assistance over time, which could increase the risk of a crash," American Honda said in a press release. Thus, dealerships will inspect and, if necessary, replace the brake booster setups in these vehicles, free of charge.
No crashes or injuries have been reported in relation to this brake problem. Honda says the problem was discovered during warranty claim analysis.

Honda reveals XR-V crossover in Chengdu

Thu, 04 Sep 2014

Global automakers have been moving largely towards global products, but that doesn't mean it can't tweak them for local tastes. Take Honda, for example, and its new compact crossover. Unveiled late last year as the Vezel, the crossover is expected to arrive in Europe and North America as the HR-V. But in China, it's being called the XR-V and adopts the form you see here.
Presented by Dongfeng Honda at the Chengdu Motor Show, the new XR-V is based closely on the Vezel but adopts some unique bodywork for a more rugged look. The front end gets a more SUV-like grille and bumper, while the side flanks are less swoopy but with more muscular wheel arches. The result may not be as bonkers as the Mugen version that debut at the Tokyo Auto Salon tuner show, but reminds us more of the similarly named and ruggedized Subaru XV Crosstrek.
Though technically billed as a concept, the Chinese-market XR-V looks just about ready for production as it is. Both 1.5- and 1.8-liter engines are specified, and while there may not be a wealth of other details available, you can read what there is in the press release (presented in original and translated forms) below.