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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Honda builds 300-millionth motorcycle, it's a Gold Wing

Honda has been selling motorcycles in Japan since 1949. And it's been selling bikes to US customers since John Travolta had a paper route. Combine all those years, huge markets and great products, and apparently the number you come up with is 300,000,000. Wowza. Starting with the iconic 98-cc Dream Type-D you see above, Honda announced that it has built its 300-millionth motorcycle this month. The company currently sells all manner of powersports goodness, of course – ATVs, side-by-sides and two-wheelers – at 32 facilities in 22 countries. Honda motorcycles took our country by storm in the 1960s, taking the title as the best-selling bike brand in the world during that decade, largely on the back of the Honda 50 or "Super Cub" bike. Honda's success in the '60s also helped to justify the establishment its first manufacturing footprint in North America, in Marysville, OH in 1979. The company mentions, in the press release you'll find below, that lucky number 300 million was a Gold Wing produced at the Kumamoto factory in Japan. We're celebrating that tidbit with a heaping helping of historic Gold Wing photography, in the gallery of Honda bikes, above. Honda Marks Unprecedented Milestone: Global Production of 300 Million Motorcycles Nov 24, 2014 - TORRANCE, Calif. Achieving a milestone more than 65 years in the making, Honda Motor Co., Ltd. today announced production of its 300-millionth motorcycle. The milestone bike is a Honda Gold Wing produced at the company's Kumamoto Factory in Japan. Honda will celebrate the 40th anniversary of the iconic Gold Wing in 2015. Honda began mass production of motorcycles in Japan in 1949 when it built the Honda 98cc Dream Type-D. Today, Honda produces motorcycles, ATV's and side-by-sides at 32 plants in 22 countries, including two plants in North America. "This incredible milestone is the result of the millions of customers who have placed their trust in Honda and we would like to thank all of our customers, associates, dealers and community partners in North America for helping make it possible," said Bob Gurga, Vice President and Manager of Motorcycle Division for American Honda. "Now, we are focused on the future and the ways that we can harness the challenging spirit of Honda associates to create new joy for Honda customers." In 1958, Honda introduced the Honda 50, known globally as the Super Cub, which would go on to revolutionize the industry. This iconic bike paved the way for Honda's expansion into the U.S.

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.