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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

The Honda Crosstour is no more

While hardly the most surprising news in the automotive world, it's with sad hearts that we report the passing of any automotive nameplate... even when it's as generally unloved as the Honda Crosstour. In a statement from American Honda, Executive Vice President John Mendel confirms the quirky, sort-of wagon's demise for the 2016 model year. The Crosstour was introduced in 2010 as a compromise between a crossover and a traditional station wagon. However, unlike the popular Subaru Outback with a similar melding of styles, Honda's was never able to really catch on. Honda America's CEO was disappointed with sales as far back as 2011, and an attempt to make the model look a little more rugged didn't work. In 2014, 11,802 Crosstours were sold, a 29.9-percent drop from the year before. In its announcement for the vehicle's discontinuation, Honda says the new HR-V should "play a more significant role as a gateway model." The company thinks the crossover segment today has changed from when the Crosstour debuted. The capacity at the East Liberty Plant in Ohio previously required for Crosstour production will be used for the more popular CR-V, Acura RDX and, as of early 2017, the MDX. Meanwhile, production of the Honda Accord Hybrid will be moved from the Marysville Auto Plant in Ohio to Japan. Statement by John Mendel, Executive Vice President, American Honda Motor Co., Inc. Re: North American Production Portfolio Apr 8, 2015 Honda's growth strategy in North America is keyed to aligning our product portfolio and related production around the needs of our customers and growth segments in the marketplace. This includes the fortification of our light truck line-up with the recent introduction of a refreshed version of America's best- selling SUV, the CR-V, as well as the all-new 2016 HR-V, a new 2016 Pilot, and the next generation Ridgeline truck, coming to market next year. The strategy also includes strengthening our leading lineup of passenger cars with the introduction this fall of an all-new Civic lineup that will include more variants than ever before, including a new five-door model. In order to fulfill this customer-focused strategy, we are making several changes to the lineup of vehicles we build in our auto plants in Ohio.

Honda Jazz looks like a good fit for Paris

The quirky, utilitarian little hatchback that we know as the Honda Fit in the US carries the more melodious Jazz name in Europe. And while the newest Fit is already on sale in our market, folks are still waiting for it across the pond. Honda is unveiling its new Jazz Prototype to the 2014 Paris Motor Show in October, and it's nearly identical to what is currently on sale in North America. In fact, it's hard to image Honda changing much from this "prototype" before launching it for Europeans.
The Jazz's design is exactly what you would expect after even a glance at the current North American Fit. Except for a different wing at the rear, a shark fin antenna and a new set of wheels, this Jazz plays the same tune we've heard before.
The one thing keeping the Fit and Jazz from truly being identical siblings is that the European model packs Honda's new 1.3-liter i-VTEC Earth Dreams engine under the hood, rather than the 1.5-liter used in North America. But just like our Fit, the Jazz will be available with a six-speed manual or CVT. The Japanese automaker says that the Jazz goes on sale in the summer of 2015. Scroll down to read the company's announcement for its upcoming hatch.