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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

It turns out Takata isn't willing to expand airbag recall nationally after all

There have been "approximately 0.000006 failures per air bag deployment, which is far below the failure rate" of most recalls, Takata claims. Takata has seemingly made an about face following reports that it would expand its regional airbag recall into a nationwide repair effort, issuing a scathing, four-page letter rebutting allegations by the National Highway Traffic Safety Administration and its Office of Defects while simultaneously attacking the government's handling of the situation. The Japanese supplier claims in its letter that the "currently available, reliable information does not support a nationwide determination of a safety defect," arguing that there were "approximately 0.000006 failures per air bag deployment, which is far below the failure rate in the vast majority of the thousands of recalls," The Detroit News reports. Takata then breaks down the two specific incidents mentioned in NHTSA's original recall request letter, a 2005 Honda Accord and 2007 Ford Mustang. Referencing the two crashes, NHTSA Administrator David Friedman said last month "one incident is an anomaly, but two are a trend." The supplier, though, argues the Honda issue is already being covered by that company's soon-to-be-national recall (more on that in a moment). The company then goes on to point out that neither Takata nor NHTSA has been able to analyze the Mustang's airbag inflator, saying that such a lack of examination meant there was "no way to ascertain what actually occurred during the incident, whether any inflator ruptured, and whether any inflator rupture that may have occurred was related to the incidents that led to the current regional campaigns." Takata alleges that NHTSA has disobeyed its own statutes. Takata also took the opportunity to take a few swipes at NHTSA's behavior during the airbag scandal, saying it was "very surprised to receive" a recall request letter because the ODI had yet to even receive the company's responses to a pair of special orders. It also alleged that NHTSA was disobeying its own statute, which says only manufacturers of vehicles and replacement equipment can "decide in good faith whether their products contain a safety related defect," and that the government can only "issue an initial decision that a safety-related defect exists" to those same entities.

Is today's Honda Accord cheaper than it was back in 1989?

Whether you're shopping at the grocery story or on a car lot, everything seems to be getting more expensive these days. However, when all the factors are considered, that might be more an issue of perception than of fact. The American Public Media radio show Marketplace recently tackled the question whether modern vehicles were actually more expensive once you factored in important variables like inflation and cost of ownership. The result was pretty surprising.
For its example, Marketplace chose the Honda Accord, because in August, it was one of the bestselling vehicles in the US, with 51,075 of them sold. Winding back the clock 25 years to 1989, Honda's cheapest Accord cost $11,770, and that money bought you a stripped-out car with 98 horsepower, a manual gearbox, no air conditioning and hand-crank windows.
Fast-forward to present day, and a basic Accord starts at around $22,000 and gives buyers significantly more features, including a 185-hp engine, dual-zone climate control, Bluetooth, cruise control, more space, refinement and much better safety. By Marketplace's math, when just figuring for inflation, that modern Honda would cost about $11,500 a quarter century ago, despite all of that extra equipment. But that's just one factor. Scroll down to listen to the full report for an explanation of how cost of ownership figures into the mix, and whether it throws all of the calculations off.