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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Next Honda Ridgeline to eschew weird visuals, go mainstream?

Last year, Honda gave us the first furtive glance at the next-generation Ridgeline with a shadowy photo of it in profile (above), and it promised that the pickup would "come to market in less than two years." That would have put the truck on track for a 2015 debut, but the automaker hasn't said anything more officially about the new model since then.
A new report from USA Today might shed some new light on the mysterious model. It claims that the next Ridgeline has more conventional pickup styling than the original model in a bid to conquest some buyers. You can get that feeling from the sketch, which appears to showing something far more traditional than the unorthodox original Ridgeline, whose odd tapering bedsides terminated in a double-hinged tailgate.
USA Today goes on to claim that the new Ridgeline will go on sale around late 2015 or early 2016. That's a bit later than expected, but fits with an earlier rumor.

Honda rolls out new Step WGN in Japan

First introduced back in 1996, the Honda Step WGN (originally styled as Stepwgn) is now entering its fifth generation of hauling families around the Pacific island nation, and packs a number of innovations into its tall and boxy form. For starters, this latest minivan does away with the conventional 2.4-liter engine from its predecessor and replaces it with a new 1.5-liter turbocharged VTEC, driving either the front wheels or all four through a continuously variable transmission. More innovative though is the "Waku Waku Gate," borrowing its name for the Japanese term for "exciting." We're not sure we'd go that far, but it is intriguing: the tailgate can either be opened fully for maximum aperture, or partially split and opened to the side for tighter spots. That ought to make ingress and egress from the seven-passenger cabin that much easier, but once inside it promises to be a more pleasant place as well thanks to Scandinavian-inspired design. It also packs the latest safety features, including pedestrian detection, to keep everyone safer and make the new Step WGN more appealing to Japanese families. Honda to Begin Sales of All-New Step WGN - Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine - TOKYO, Japan, April 23, 2015 - Honda Motor Co., Ltd. will begin sales of the all-new Honda Step WGN on Friday, April 24, 2015, at dealerships across Japan. Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine, this fifth-generation Step WGN was designed to be a fun-to-use minivan that features a functional cabin space much like a living room at home, as well as a revolutionary tailgate mechanism named Waku Waku Gate ("Waku Waku" is a Japanese expression for "exciting"). Honda's first 1.5-liter VTEC TURBO engine realizes not only powerful and smooth acceleration with its torque equivalent to that of a 2.4-liter engine but also excellent fuel economy and quietness, achieving the type of leisurely drive people expect from a minivan even with multiple passengers and on hilly roads. Moreover, the all-new Step WGN realizes top-in-class level*1 fuel economy of 17.0km/liter (JC08 mode*2). Furthermore, the all-new Step WGN features the largest cabin space in the class*3 as well as the Waku Waku Gate*4, Honda's original design that functions as a wide tailgate that opens up or as with a sub-door that opens to the side.