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Honda names first woman, foreigner to its board of directors

General Motors may have made headlines when it recently appointed the industry's first female CEO, but Honda has long lagged woefully behind the times when it comes to the diversity of its top management. In fact, its entire board has until now been composed entirely of Japanese men, with not a foreigner or a woman in sight. But as Reuters reports, that's all changing with the nominations to its latest board.
The slate of new directors named to Honda's board includes one Hideko Kunii, a gender-equality advocate and engineering professor from the Shibaura Institute of Technology. A graduate of the University of Texas at Austin, Kunii spent the bulk of her career at Japanese electronic imaging company Ricoh. Alongside Kunii, Honda has also named Tomoko Mizoguchi to the board as responsible for the company's South American operations, making him the first foreigner to serve on the company's board of directors. (Well, almost: Mizoguchi was born in Brazil, but of Japanese ancestry.)
The appointments follow the recent switch Honda made in its official language policy from Japanese to English, signaling a shift in outlook for a company that has long stuck to traditional Japanese business models. Honda was the first of the major Japanese automakers to begin manufacturing in the United States, and has long relied on hiring local managers to run its regional operations around the world. It has, however, resisted placing foreigners on its board of directors until now, relying instead on senior male managers promoted from within its ranks to serve on its board. This in comparison to Toyota, which has seven foreigners and one woman on its 68-member board of directors, and Nissan, which has fifteen foreigners (including its chief executive) and one woman on its 58-member board.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Leno meets the nicest people on his bored-out Honda CB750

Jay Leno's Garage is back to its tried-and-true formula this week with Jay taking a close look at a seriously cool vehicle with a guest. This time he invites in Adam Gaspic from Gasser Custom to take a look at a highly customized 1975 Honda CB750.
The bike is really an amalgam of styles from different eras and various Honda parts. Its looks are inspired by '50s hot rods with its white-wall tires and satin, metallic fuel tank, but there is a little British café racer in there, as well. A digital instrument panel and LED turn signals lend an air of modernity to it, too. Mechanically, the bike rides on a modified '75 frame with the front and rear suspension from an '80s Honda. However, the pièce de résistance is its engine, bored out to 836cc with additional head work and a custom exhaust.
Once on the road, the bike really sings. It sounds just the way a classic Japanese motorcycle should with a mix of whine at high-revs with rumble down low. A cycle that mixes this many styles should probably be a mess, but this fuses it all together perfectly. Scroll down to take a look at this motorcycle mixing classic and modern in Jay Leno's Garage.