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Honda says Accord is America's best-selling car among actual consumers

The latest round of new vehicle registration data has been good for Honda - three of the Japanese brand's models are retail sales leaders and the Accord was the most registered car built in America in 2013, according to the data compiled by Polk. In fact, 360,089 units of the family sedan were purchased by individual consumers last year, an increase of 12.2 percent.
There was also good news from the Civic and CR-V camps, as those two models topped their respective segments in terms of retail (non-fleet) sales, with each notching over 300,000 registrations. Combined with the Accord, this trio of Hondas accounted for a whopping 1.11 million retail sales last year.
Honda spokesperson Sage Marie reflected on Polk's findings, telling Autoblog:

2016 Honda Pilot is brand's first non-hybrid with stop-start

Honda has gotten rid of the boxy styling of the outgoing Pilot for a more aerodynamic look that mimics its smaller sibling, the popular CR-V. The 2016 Honda Pilot – which goes on sale this summer – has a larger, eight-inch display screen, an improved navigation system and up to five USB ports to power the family's devices. The new Pilot was introduced at the 2015 Chicago Auto Show this week. New amenities include an optional heated steering wheel and heated second-row seats. Under the hood is a new 3.5-liter, direct injected V-6 engine with start-stop technology – Honda calls it " Idle Stop technology" – to save on fuel. Buyers can choose one of two new transmissions, a six-speed or a nine-speed, and front-wheel-drive or all-wheel-drive configurations. Green Car Congress notes that this is the first time Honda has put stop-start technology into a non-hybrid vehicle. Fuel economy wasn't announced, but increased use of lighter materials has dropped 300 pounds of weight, so the new Pilot should beat the old model's 25 mpg on the highway. New safety features include LED high beams that automatically dim for oncoming traffic and Honda's first road departure mitigation system - borrowed from Acura - which monitors the vehicle's road position and can correct the steering or brake if it senses an imminent collision. Related Video: The AP contributed to this report. Featured Gallery 2016 Honda Pilot: Chicago 2015 View 19 Photos News Source: Honda, Green Car Congress Green Chicago Auto Show Honda mpg stop start

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...