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2014 Honda Civic Hybrid now available nationwide, CNG model in 37 states [UPDATE]

As promised, the 2014 Honda Civic is about to get a little green update. A hybrid gas-electric version will join the standard 2014 Civic in Honda showrooms nationwide tomorrow and a natural gas-powered model will join the party on February 15th, but only in 37 states. Both new models will get the updates that Honda applied to the other 2014 Civic models, including a seven-inch touchscreen display audio and expanded view driver's mirror, which are both now standard. Read our review of the 2013 Civic Hybrid here but note that enough has changed with the new model to go from an EPA rating of 44 miles per gallon across the board to 44/47/45 city/highway/combined. The CNG model is rated at 31 mpg in all three categories. The 2014 Civic Hybrid will start at $24,635, while the compressed natural gas (CNG) Civic aims a bit higher, starting at $26,640. More details on these new vehicles is available below. If you're happy with earlier versions of the CNG Civic, then you'll be happy to know that 2012 MY vehicles at participating Honda dealers still comes with a $3,000 fuel credit that can be used at Clean Energy stations, the largest brand of public compressed natural gas (CNG) stations in the US. If you don't have a Clean Energy station in your area, the Civic CNG comes with a $2,000 prepaid debit card to be used at other refueling stations. We've asked Honda for information on which 13 states will not offer the CNG model and will update this post when we get that information. UPDATE: The 37 states are now available below. These are the 37 states where the Civic CNG is available: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, Mississippi, North Carolina, New England, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin. That leaves the following 13 states without the Civic CNG: Hawaii, Idaho, Iowa, Kansas, Kentucky, Maine, Montana, Nebraska, North Dakota, South Carolina, South Dakota, Vermont, West Virginia, Wyoming. Honda Launches 2014 Civic Hybrid and Civic Natural Gas, Enhancing a Diverse Lineup of Fuel Efficient and Alternative Fuel Models Text Only 2014_Honda_Civic_Hybrid-CNG_Rls_FINAL.docx Add to Basket Printer Friendly 02/04/2014 - TORRANCE, Calif.

Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.