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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

2015 Honda Civic Type-R benchmarks the cream of the hot hatch crop

Honda has something wicked up its sleeve, based on the latest batch of spy photos we've received. This is purportedly the next Honda Civic Type-R, out testing in Germany and on the Nürburgring. The last generation of the Type-R went out of production in Europe in 2010, and while we admired it from afar, it's 2.0-liter, four-cylinder produced similar figures to the American-market Honda Civic Si.
From the looks of both it and the cars Honda engineers are benchmarking, the next Type-R will be much more powerful. In the spy photos, we can see four meaty exhaust pipes along with what is quite clearly an intercooler hiding behind the rear bumper. That's right, the next Type-R will be turbocharged. It'll need to be, though, if it's meant to tackle cars like the Opel Astra OPC, Ford Focus RS500 and Renault Megane RS Trophy (not pictured, but there according to our spies).
300 horsepower from a 2.0-liter engine should be on offer, and would match the competition quite well. Other obvious tweaks from the ho-hum five-door Civic are mainly aerodynamic. It sports an aggressive body kit with a meaty chin spoiler, rocker panels and a big rear wing. Red Brembo brake calipers can also be seen behind the sporty wheels and low-profile tires.

2014 Honda Civic Coupe

Honda lifted the covers off its refreshed Civic Coupe at SEMA earlier this month, showing off its updated styling and redesigned 18-inch wheels, but didn't unveil its interior or mechanical upgrades until today at the LA Auto Show. Eager to show off its latest arrival, Honda allowed me to check out and drive the new coupe a few weeks ago.
The interior, which was hidden beneath heavily tinted glass at SEMA, features new colors, upgraded seating materials and new technology. The interior themes are now more color coordinated and feature upgraded Tricot soft weave. Black is the standard interior color, with a choice of black or gray seats. A new display audio system is also found on the EX/EX-L trims. The seven-inch capacitive-touch screen, with a matte finish to reduce the annoyance of greasy fingerprint marks, allows users to not only tap once for a function, but to double-tap, slide, flick and pinch - as if they are using a familiar smartphone or tablet. The new infotainment interface not only accepts USB and Bluetooth data exchange, but has also been configured with HDMI for future upgrades. Some of you may have also noticed the exterior mirrors on the SEMA car, as they were fitted with cameras for Honda's blind spot minimizing Lanewatch system. It is now offered on the Civic Coupe for EX trims and above.
Mechanically, the new Civic Coupe rides on an upgraded suspension system that features revised spring rates (front up by four percent, rear up by three percent), a stiffer rear stabilizer (up by 25 percent) and larger 16-inch wheels (wearing 205/55R16 tires). The engineering objective was to improve handling and responsiveness while flattening cornering. According to Honda, the tweaks should give the Civic Coupe better linear steering feel than either the Hyundai Elantra or the Ford Focus.