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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Best sport sedans for 2022 and 2023

SUVs dominate the car industry at every size and price level, but some people still prefer the looks, and more importantly, the performance and comfort, of the traditional sedan. With a lower ride height, lighter weight and generally smaller size, they often are much more fun to drive, and can even be more comfortable. Sport sedans of course lean harder on the performance side of things, and are among the best options for sheer speed and fun, thanks to those inherent characteristics. We've rounded up the ones in the segment that do the sporty dance better than any others in 2024 to give you a handy guide when you're shopping for one of your own. You'll find a wide array of cars here including gas, electric and hybrid powertrains. They'll have manual and automatic transmissions and drive the front, rear or all four wheels. Technically a few hatchbacks have slipped in, but they're close enough in look and feel that we wanted to include them. And excluding them means you might miss out on some of the best-driving options available. You wouldn't want that, would you? Alfa Romeo Giulia Why it stands out: Punchy four-cylinder; astounding power from Quadrifoglio; light and nimble character; awesome shift paddlesCould be better: Clunky infotainment; sub-par switchgear Read our Alfa Romeo Giulia review We start this list with one of the most predictable inclusions: the Alfa Romeo Giulia. Yes, it's a stereotype that the Italian sport sedan is fun to drive, but the fact is, well, it is. The Giulia comes standard with a turbocharged 2.0-liter four-cylinder making 280 horsepower, making it one of the most powerful four-cylinders in the segment. It's paired with a snappy and smooth eight-speed transmission and either rear-wheel or all-wheel drive.  The engine is lively and torquey, if a little short of revs, and the chassis feels super-light. The steering is eager and the car jumps into corners. We also highly recommend getting a version with the enormous and superb aluminum paddle shifters that make clicking through gears much more entertaining. And on the topic of the interior, it's attractive, but the various switches and knobs feels a little cheap, and the infotainment system is clunky. Of course there's also the incredible Giulia Quadrifoglio at the high end. It gets a Ferrari-derived twin-turbo 2.9-liter V6 making 505 hp, and it's rear-wheel drive only.