1998 Honda Prelude on 2040-cars

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Honda Urban SUV concept previews Fit-based crossover

We've been hearing a lot of rumblings this year about a new crossover based on the Honda Fit, and now we finally get to see what this B-segment CUV might look like. Called the Urban SUV Concept, Honda's new small crossover has made its debut at the Detroit Auto Show, but we'll have to wait until 2014 to see the production version on sale in the US. Honda says the production version of this concept, whatever it will be called, will slot below the CR-V in terms of size and price.
In terms of this concept's styling, there is plenty of the new Honda Accord in its face, and it looks like a more rugged version of the Nissan Juke, as well as a more practical alternative to the Hyundai Veloster. With its short overhangs, the concept measures 169.3 inches in length, making it about eight inches longer than a Fit hatchback and nine inches shorter than the CR-V. Honda confirmed that its new crossover will debut a telematics system for Honda, and it will use one of Honda's new Earth Dreams engines; we previously reported that this engine would be a 1.5-liter I4 paired with a continuously variable transmission.
The next-generation Fit is expected to debut before this new crossover model, and both models will be built at Honda's Celaya, Mexico assembly plant, which is scheduled to open early next year. A new sedan is also expected to round out the lineup of Fit-based products. For more information about this new Urban SUV Concept, scroll down for Honda's official press release.

McLaren-Honda drops the bling for stealth F1 livery

Watch a Formula One grand prix and you can instantly tell which are the McLarens, visible as they are from a mile away with their reflective chrome livery. But that's all about to change as the British team has dropped the chrome in favor of the more subdued livery you see here. Unveiled in time for this weekend's Spanish Grand Prix, the new McLaren livery replaces the bling with a gray so dark that it borders on black. The red accents remain, albeit in a revised pattern. The new livery promises to be less reflective at sunset and flood-lit night races especially, while providing more of a visual break from the Mercedes era now that the team is powered once again by Honda. McLaren first adopted the silver and black livery in 1997 after Marlboro (with its white and red livery) left for Ferrari and the West tobacco brand was brought in instead. The team parted company with West after the ban on tobacco advertising in sports was instituted in Europe in 2005, inserted some red into the livery and replaced the flat silver with chrome. This weekend's race will mark the first time in a decade, then, that McLaren will be racing without the chrome. Featured Gallery 2015 McLaren-Honda MP4-30: Gray Livery News Source: McLaren via Facebook Motorsports Honda McLaren Racing Vehicles F1 livery mclaren-honda

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.