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Honda Civic losing ground to Toyota Corolla, sales crown threatened

Oh, what a difference a year has made. When the numbers were tallied for 2013, the Honda Civic was riding high by claiming its segment's sales crown in the US despite being challenged by the latest generation of the Toyota Corolla for part of the year. However, with just a month to go in the battle for C-segment supremacy in 2014, it looks like Toyota gets to hoist the trophy this time. Looking at November sales numbers, Honda moved 300,644 Civics through the first 11 months of the year, down 2.1 percent in volume. Furthermore, for the month alone, the company sold 23,060 Civics, a 12.3 percent drop. Meanwhile, on Toyota's side, business has been booming comparatively. Through the first 11 months it sold 309,373 Corollas, a 10.6 percent jump, and for November alone it moved 25,609 examples, a 14.2 percent improvement. With fewer than 10,000 cars between them, it would take quite a December slump for the Corolla to lose this fight. According to The Truth About Cars, the Civic actually started out the 2014 somewhat positively with 5 percent growth over the previous year, though still behind the Corolla's figures. However, the Honda has seen a slide since then with five consecutive months of sales drops. Meanwhile, the Toyota has generally kept showing growth. Being the newer model of the two, the Corolla comes to this fight with an advantage. Honda hasn't let the Civic languish; it gave the model a CVT in 2014 to boost fuel economy. That's nothing like the Toyota's thorough recent rethink, though. According to TTAC, Honda does have reason to crow about the Civic, just not necessarily in the US. The model is on track to be the bestselling vehicle in Canada for the 17th consecutive year and have its best sales since 2008 there.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Here's what you had to say about the Tokyo Motor Show

We obsessively covered the 2017 Tokyo Motor Show. You, our readers, provided the color commentary. Read on and, of course, leave your comments below. Subaru Viziv Performance Concept: Remember the WRX concept they showed in 2013, and what the production version looked like in 2015? Pepperidge Farm remembers. wooootles 2 foot high wing on the trunk or gtfo :) sc0rch3d Mazda Kai Concept : Dear Honda, this is how you dynamically style a hatchback. Thank you. Dfelix70 Kudos to KODO design. There are so many things I love about this "Kai" car: the awesome split panoramic sunroof, the Jaguar-esque tails (sporting an "eyebrow up"... ala The Rock), a sleek family resemblance to the already beautiful CX-5 and CX-9. Seems suspiciously close to being a production ready Mazda3 — save for a few fanciful bits (door handles, mirrors etc). If it doesn't get too watered down by the time it hits the streets ... take my money! Randy Ross Mitsubishi e-Evolution Concept: As an 06 IX and 12 X owner, this is so upsetting. I will never buy this or care to give it another look. Hope you are glad you killed my favorite track-ready car to produce this electric junk. AcidTonic Picture the GT-R going away for a few years and coming back as an SUV. This is ridiculous. Surely someone in marketing could've came up with another cool name. Evo The Evo sedan is dead, whether this exists or not. I don't mind. Lada1200 Honda Sports EV Concept : I sure would like to see this "less is more" design aesthetic spread to their gas-powered production line. RustyShackleford Love it. I see glimpses of late 1970 Scirocco with Honda flair. Gintonics I just want ONE question answered in the affirmative, and that is... "RWD?" Henadenk AND A FEW FROM FACEBOOK: Toyota's press conference: Wake me up when they talk about the Supra. David Levinson Yamaha Cross Hub Concept: All I can think is modern day Brat, which has its own kind of charm. I'm assuming that it's a unibody design, but it seems happy to be its own thing rather than that crossover pretending to be a pickup called the Ridgeline. Would definitely take the Yamaha over the Honda, although I doubt it'll come to the states. Cole Henry Mazda Vision Coupe Concept: Face: KIA K7, Tail: Aston martin. Harold Shin A bit British, no? Jim Lykas Related Video: News Source: Honda, Toyota, YamahaImage Credit: Subaru, Mazda, Mitsubishi Auto News Green Tokyo Auto Salon Tokyo Motor Show Honda Mazda Mitsubishi Subaru Toyota 2017 tokyo motor show