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Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Honda Smart Home, NJ dealer show the power of solar

Car dealerships are not usually thought of as "green" enterprises. They sell, after all, the fossil fuel-powered vehicles that account for about 18 percent of the CO2 emissions created in the US each year. As demonstrated by Rossi Honda in Vineland, NJ though, it doesn't have to be that way. Sure, the franchise still sells cars - lots of them - but they power the entire operation with sunlight in a way that provides ancillary benefits. The franchise has installed over 900 solar panels to become electric-grid neutral. Owned and operated by the seemingly indefatigable Ron Rossi, the franchise has installed over 900 solar panels to become electric-grid neutral. They aren't plastered across the roof of the showroom and service center, though. Instead, the array is mounted on canopies over his inventory, protecting them from sun, snow, and hail. Costing about $1.3 million to install, Rossi expects the system to save twice that amount in electricity bills over its 25-year life expectancy. Not bad, right? It makes us wonder why all dealerships don't do this. Honda itself recently completed its own solar project. The super-efficient Honda Smart Home is equipped, not only with its own beefy 9.5-kW solar array, but also with a 10-kWh lithium battery-based stationary storage system to buffer the building's electricity. Amongst its many party tricks, the home incorporates a DC-to-DC charging set up that allows the complimentary Fit EV to charge with half the efficiency losses of a typical home charging unit. While the installation is quite impressive and will serve as a "laboratory" of sorts for different groups involved with the project at the University of California, Davis, we can't help but wonder if the Japanese automaker couldn't get a bigger bang for its environmental buck elsewhere. A program, perhaps, to help its many franchise dealers to take up the Rossi challenge and go grid neutral. You can watch Rossi show off his array and other increased efficiency efforts by scrolling below for a pair of videos: one from Honda and one produced by Automotive News. As a bonus, we have time-lapse footage of the Honda Smart Home going up accompanied by press releases discussing both efforts. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party.