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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Surprise! McLaren and Honda finally call it quits

It's been coming for a long while, so it should surprise no one to learn that McLaren and Honda have finally called it quits. Sources confirmed to Motorsport.com and Sky Sports that the two companies have finally settled on a deal that will end a partnership that has been nothing but heartache and tears. McLaren has reportedly inked a three-year deal to use Renault engines, ending in 2020 along with the current engine regulations. This also means McLaren driver Fernando Alonso is likely to extend his contract beyond the end of this season. When Honda first announced it was returning to F1 with McLaren, fans had visions of Fernando Alonso and Jenson Button reliving the glory days of Ayrton Senna and Alain Prost in the late 1980s. The truth couldn't be further removed. At points, McLaren has struggled to make it the full race distance, much less win races and fight for championships. Frankly, it's been embarrassing for both Honda and McLaren. No one comes out a winner here. Honda has sullied any reputation it had in F1, while Alonso's talent and McLaren's engineering expertise were both wasted the past few seasons. According to Motorsport.com, McLaren will get the same engine parity as the factory Renault Sport team as well as Red Bull Racing. Assuming that McLaren can provide a competitive chassis, that should vault it at least into the middle of the pack. Team principal Zak Brown hasn't been quiet about his frustrations. After both McLaren drivers failed to finish in Italy, Brown told Sky Sports, "We need to get more competitive. This weekend showed we're not making any significant progress." Meanwhile, Toro Rosso will switch from Renault to Honda power, with Toro Rosso driver Carlos Sainz Jr. making the move to Renault. What that means for Red Bull's junior team is unclear. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.