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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Aston Martin Red Bull Racing to switch to Honda engines starting in 2019

After a 12-season partnership with Renault, the Aston Martin Red Bull Racing Formula 1 team is switching engine suppliers. Starting next season, the team will use Honda powertrains, following the move this year of Red Bull's junior team, Toro Rosso. This effectively makes Red Bull Racing the Honda works team, something it's never truly benefited from since joining the sport in 2005 after purchasing the former Jaguar Racing team. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda has had a rough time since returning to F1 with McLaren back in 2015. Both sides hoped that the move would rekindle one of the most successful pairings in F1 history. Unfortunately, Honda powertrains were both underpowered and unreliable. The partnership proved to be so toxic that McLaren ended the deal early, moving to Renault power starting this season. On the other hand, Toro Rosso is off to a fine start this year with Honda, surely helping cement Red Bull's decision to drop Renault. Since moving to Renault power in 2007, Red Bull Racing has won 57 races, four drivers' championships and four constructors championships, making it one of the most successful teams in F1 history. The move should be a huge boon for Honda. Red Bull Racing is currently one of the top teams, fighting for both podiums and wins, so the move shows how much faith Red Bull has in the Japanese automaker. When McLaren picked up Honda power, it was a mid-pack team that had just two podiums in the previous two seasons. The Honda partnership is likely to play into Daniel Ricciardo's next move. His current contract with Red Bull racing ends at the end of 2018. He's one of the best and most talented drivers racing today and unlikely to stay with a team that might prevent him from winning races and fighting for championships. Related Video: News Source: Aston Martin Red Bull Racing Motorsports Honda Renault Racing Vehicles F1 Red Bull Racing

2015 Fit Kit is the perfect DIY car from Honda

Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.
It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.