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Honda to import Euro market Civic hatch to America

If you look at the Civic sedan Honda offers in America and look longingly at the hatchback version it sells in Europe, we've got good news. The latest word has it that the Japanese automaker will start offering the Euro-spec hatch in North America. The reason, however, may surprise you. According to Nikkei Asian Review, Honda wants to start selling the Civic hatchback in America less because it thinks that's the model Americans want, and more because it has excess capacity at its plant in the UK. Bringing it to the US would also give Honda an entry against the Volkswagen Golf and other competitors. Honda's plant in Swindon, England, is its sole assembly location in Europe, where the company's market share has dropped to a reported one percent. That doesn't mean Honda is giving up on the European market and its strong currencies, but with models like the HR-V to be manufactured in Mexico and the new Fit/Jazz to be imported from Japan, the Swindon plant doesn't have enough vehicles to produce to make use of its annual capacity of 250,000 vehicles. Producing 30,000-40,000 Civic hatchbacks each year for North America would help pick up some of the slack, but not all of it. It would also only represent a small fraction of the number of Civic sedans Honda moves here. Last year Honda sold over 325,000 Civics in America and over 336,000 the year before, making the Civic its second- or third-most popular model here after the Accord and closely positioned with the CR-V crossover. The reported number of Civic hatchbacks it would sell here wouldn't even keep up with the smaller Fit, but would far overshadow the CR-Z hybrid hatchback. The bigger question that performance enthusiasts will be asking is: What does this mean for the prospects of getting the new Type R hot hatch over here? Revealed in production form at the Geneva show earlier this month, the new Civic Type R is based on the European hatchback in question. Prior to the emergence of this report, the official line was that we wouldn't get the new performance model because its bodystyle isn't offered here altogether, and that our version would more likely be based on the sedan. If the five-door model makes its way here, though, we can't help but wonder if the Type R might not follow close behind. Reached for comment, Honda's US office didn't have anything official to add, but we'll be watching this development closely to see how it plays out. Related Video:

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317: