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Honda Performance Development reveals new ARX-04b LMP2 coupe

Make no mistake about it: Honda is big in racing. It was the first Japanese automaker to enter Formula One, remains the most successful and is set to return as an engine supplier next season. It's powered more IndyCar race winners and champions than any other manufacturer, hands down. Honda has won races and titles in Super GT, WTCC, even motorcycle racing. Just about everything this side of NASCAR, really. And that includes endurance sports car racing.
In fact Honda Performance Development prototypes claimed over 70 victories and numerous titles in the American Le Mans Series, and took the first LMP2 title in the FIA World Endurance Championship. And with sportscar racing in the US now grouped together into the United SportsCar Championship, Honda is back with a new chassis design.
Called the ARX-04b, it's Honda's first closed-cockpit LMP2. Like previous LMP2 and IndyCar projects, it's a joint development between HPD and Wirth Research, and packs Honda's HR28TT engine - a 2.8-liter twin-turbo V6 based on (and using many of the same components as) the J35 engine you'd find in a contemporary Acura. Designed to exceed the latest safety regulations, the ARX-04b features low-drag bodywork, quick-change front and rear panels, the same locking fuel filler system that Honda pioneered for Indy, top-exit exhaust to meet noise regulations, a 75-liter fuel tank and a gearbox that can easily be optimized for individual circuits.

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.