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Honda: 2/3rds of our vehicles will be plug-in or hydrogen by 2030

Honda has a new and expanded vision for its plug-in electric vehicles, including more plug-in lawn mowers and construction machines. While things like the Miimo are cool, we'll admit that we're more into the heavy emphasis that Honda CEO Takahiro Hachigo just put on pure electric, plug-in hybrid, and fuel cell vehicles. In fact, Hachigo is so confident in these electric options that he said that Honda expects fully two-thirds of its vehicles will fit into one of those three categories by 2030. "We will make a plug-in hybrid type available for our major models" - Takahiro Hachigo Speaking at an annual speech in Japan, Hachigo talked about an electric version of the popular Honda Cub motorcycle, the EV-CUB. This electric two-wheeler could come to Japan in about two year and then to various countries in Southeast Asia. As for four-wheelers, the way that Hachigo sees electrification working is to first emphasize plug-in hybrids as the core of the brand's electrification efforts. Specifically, he said that, "we will make a plug-in hybrid type available for our major models and increase the number of models sequentially." The end result, he said, is that, "we will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030." The company's next hydrogen vehicle is the Clarity, which goes on sale in Japan in March. It's next-gen EV and PHEV should arrive in or around 2018. You can watch the speech in the video above. The electrification roadmap starts at around minute 32. The only other traditional automaker that is willing to put a big number on its upcoming electric vehicle sales is Audi, which said at the LA Auto Show last year that between 20 and 25 percent of its new vehicles sold will have a plug by 2025. If Audi wants to catch Honda's aggressive claims, it'll need to work hard in the five years after 2025. Related Video:

Honda City Adventure off-road scooter concept shown at EICMA

Set aside the cars and trucks for a minute and you'll see that Honda still builds a huge variety of machinery: everything from power equipment to jets to robots – and a whole lot more in between. But what's caught our attention today is a motorcycle... of sorts. Headlining the Japanese company's lineup at the EICMA motorcycle show this week is the City Adventure concept. Though little in the way of details were released, the vehicle seeks to blend the go-anywhere capability of an endurance off-road motorcycle with the convenience and versatility of an urban scooter. That means chunky off-road tires, disc brakes, shielded handlebars, and a movable windscreen, among other elements. The result is a concept for now, but Honda says it foreshadows "a new development direction for adventure-focused machines." If reception is positive enough, Honda might put something like this into production. While the City Adventure concept is surely the most unusual of the motorcycles Honda brought to the Milanese expo this year, it's not the only one. Alongside it, the company is showcasing the new CRF1000L Africa Twin adventure bike, a range of new 500cc bikes, a trio of 750cc New Concept bikes with dual-clutch transmissions, a revised version of the Integra maxi scooter, and new colors for a host of other models as well. Scope out the full details in the press release below. New City Adventure concept revealed alongside CRF1000L Africa Twin and six heavily revised mid-sized machines - City Adventure concept indicates a new development direction for adventure-focussed machines - European show debut for CRF1000L Africa Twin - Range of rider-focussed upgrades for A2 licence-friendly CB500F, CB500X and CBR500R - Revised looks and added practicality for NC750X, NC750S and Integra - New functionality for unique Dual Clutch Transmission technology - New paint options for VFR1200X Crosstourer,, CB650F, CBR650F, CBR300R and SH125i Honda today reveals its full 2016 motorcycle line up at the EICMA show in Milan, comprising six mid-sized capacity machines with a range of significant updates, and the return of one of motorcycling's most illustrious names in the form of the CRF1000L Africa Twin. With an eye to the future, Honda has also revealed its new City Adventure concept machine, offering a unique new interpretation of the idea of adventure on two wheels.

The 2016 Honda Civic desperately needs the cool kids

"... I am contagious, I am breaking down ..." Oh, that's the song. The 2016 Honda Civic's launch party was just so achingly cool. Honda showed off its 10th-generation Civic Sedan Wednesday at YouTube Space LA, and livestreamed it for the world to see. I was standing across from a band whose song I knew but name I didn't (turns out it was Night Riots), and near people in knit caps and tattoos cheering them on. Honda is stoked on this epic new Civic, guys. This all sounds like another cynical marketing attempt to capture the attention of people my age. The ones studies suggest hate driving and have no interest in cars, according to old people and their old muscle cars. Last year, Audi released a whole guide on how to sell the A3 to Millennials. We do love our aggressively targeted campaigns. It's like the Civic became what your Aunt Hattie replaced her '93 Achieva with. In fairness, the 2016 Civic has a hell of a lot riding on its more chiseled shoulders. The Civic long had a following among new, young buyers looking for their first new car, who then just kept buying them because they loved them so much. That sort of fell apart with the ninth-generation Civic, a car so removed from its ancestry in terms of feel, looks, and overall spirit. It's like the Honda Civic became what your Aunt Hattie replaced her '93 Achieva with. It's shown in the sales figures. In 2014, the Accord became Honda's car with the most buyers under the age of 35. The HR-V and CR-V SUVs also represent more of what buyers want these days, with rugged looks and available all-wheel drive. It's no cakewalk for the Civic anymore. Clear past the clutter of the band and the fog of the reveal, and the 2016 Civic already looks like it has the things young new-car buyers look for when they go shopping. Show-car styling, the promise of good fuel economy, Android Auto and Apple CarPlay, and lots and lots of features. The first of the new Civics Honda showed touts technology, refinement, and content more than the fun-to-drive characteristics. Enthusiasts may not find much comfort in the fact you can only get Honda's new 1.5-liter turbo on models equipped with a CVT, now that the six-speed manual has really been relegated to the base LX. But then you were probably waiting for the forthcoming Si, or next year's hatchback model, or probably the new Type-R. The Civic sedan targets the mainstream, and this time, the mainstream is the under-35 crowd.