2012 Honda Pilot Ex-l on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda Civic Hatchback production design pops up in patent shots

Here's a surprise (not!) – the production Honda Civic Hatchback is going to look almost exactly like the concept Honda Civic Hatchback. We can make this judgment based not on common sense, but on a round of patent images uncovered by the Hondaphiles over at the CivicX forums. Notice we said "almost exactly like the concept." There are some obvious changes on this new five-door hatch compared to the Geneva Motor Show showcar, particularly on the front and rear fascias. In back, the twin center-exit exhausts are gone (boo – though those might come back for hotter Si or Type R models), with no visible outlets on these images. In front, the overall look of the fascia is the same, but we're betting it will be toned down – expect less gloss black trim and a smaller chin spoiler. While it goes without saying, the new Civic Hatch will also ditch the more traditional concept car trimmings. Those big wheels, aggressive side sills, and neon-green accents also won't make production. But the good thing here is how true the production model will stay to the concept. The rear spoiler is still there, and the overall look of that shapely rear end is unchanged. And of course, from the B-pillar forward, this is the same Civic we've enjoyed in both Coupe and Sedan varieties. While it's a safe bet that these images are legit, we couldn't find anything in the US Patent and Trademark Office's website. We've reached out to Honda to get confirmation on these pics. Stay tuned. Related Video:

2015 Pikes Peak Hill Climb: Practice Day 1

Based on what we learned from the first day of practice for the 2015 Pikes Peak International Hill Climb, the quickest race pace up the paved road to more than 14,000 feet above sea level may not be from internal combustion locomotion anymore. "If it all goes well, and the planets align, [under nine minutes] shouldn't be out of the question," said Paul Wilding, team manager for Nobuhiro "Monster" Tajima's Rimac Automobili Monster Sport E-Runner entry. Wilding added that if Tajima's car held up during the week it could finish first overall, which would be the first time an EV takes the overall crown at the hill climb. Last year, the gap between overall winner Romain Dumas' Norma M20 RD Limited and the fastest EV was just over two seconds. In the 2014 race, Tajima finished third in his class. "We think this car is the fastest way up now," said Wilding. "There's no affect from the altitude – this car is a monster, our driver is a monster." The practice, which isn't mandatory but is sanctioned by race officials, concluded Tuesday morning with a few surprises ahead of Sunday's race. Tajima will be racing for the fourth consecutive year in the all-electric modified division. Wilding said today's conditions weren't ideal and the race Sunday could be more challenging than initially expected. "It was a lot bumpier than we expected today," he said. "But today means nothing. It was all [reconnaissance]. Tomorrow means everything." The Honda ARX-04B LMP2 prototype brought to Pikes Peak had a difficult start to the week. Honda Racing spokesman Eric Mauck said the car struggled and didn't run in practice Tuesday. "We're looking for data and research more than anything else," Mauck said. "We're not going for Sebestain's record this year, we're just looking to gather information for years to come." Colorado-native, Honda driver, and Formula E racer Justin Wilson will pilot the LMP2 up the mountain Wednesday – assuming the car is ready. "He's obviously a guy that Honda thinks very highly of. Anytime we have an opportunity to put Justin behind the wheel of anything we want to," Mauck said. Honda driver Tetsuya Yamano, who is driving an all-electric Honda CR-Z in the exhibition class, echoed Mauck's assessment. "We're not making a racecar," Yamano said through an interpreter. "This is part of [research and development] and we're looking to get as much data back to engineers in Japan as possible ...