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Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

New Honda Fit ousts Toyota Prius as Japan's top-selling car last month

The Toyota Camry may lose its title as the best-selling car in the US next year and the Honda Civic has already managed to outsell the Toyota Corolla to become the top-selling compact in the US, but it looks like the domination woes have just hit Toyota on its own turf. Bloomberg reports that the all-new Honda Fit carries the distinction of being the best-selling car in Japan for October - the Fit's first full month on sale - outselling the popular Toyota Prius and Toyota Aqua (our Toyota Prius C).
Unlike the Camry's 16-year reign on US car sales, Japan's race seems a little tighter with the Fit most recently topping the sales charts in May 2011. Since then, though, the two Toyota hybrids have been the top two cars in for sale in Japan. The US won't get the next-gen Fit until the third quarter of 2014, but this new hatchback should be another solid option for buyers in the increasingly popular subcompact segment.

Honda, Kawasaki, Suzuki, Yamaha to make swappable motorcycle batteries

Just as electric cars are becoming ever more common, the alternative propulsion system is starting to make headway in the motorcycle sphere. Companies such as Harley-Davidson and Zero already have electric models on sale, but other established brands are preparing for the electric future. Among them are the four big Japanese bike builders (Honda, Kawasaki, Suzuki and Yamaha) who have a plan to improve electric bike adoption, and make their bikes very appealing. The four companies created an organization back in April 2019 for this sort of purpose called the Swappable Battery Consortium for Electric Motorcycles. And the group has now announced that the manufacturers have agreed on the specifications for motorcycle batteries that can be interchanged among each company's motorcycles. So if you have a Suzuki, you can use a Honda battery, or vice versa. This idea presents quite a few interesting possibilities. The manufacturers could sell bikes with or without batteries, since you might already have a battery from your previous bike, or just another one you own, so you wouldn't have to shell out to buy an entirely new battery. If, for whatever reason, you needed a replacement battery, it should be easy to get one, since the same type would support bikes from a variety of manufacturers. The pipe dream of battery swapping stations might even be feasible because of the standardization and support. And having the batteries relatively easy to remove could be good for apartment dwellers, since they might be able to bring a battery inside to charge. The manufacturers haven't said exactly what the specifications are for these interchangeable batteries, nor when they'll be implemented. But we'll be eagerly awaiting more information in the future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.