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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Honda reveals IndyCar aero kit

The IndyCar Series is stepping into a new era of competition that won't quite see manufacturers building their own chassis like they do in Formula One, but it's inching closer. This season, participating automakers will provide their customer teams not only with engines as they have in the past, but with complete aerodynamic packages. Chevy revealed its new aero kit last month, and now Honda – the only other automaker currently in the series – has followed suit with its own. Like Chevy's package, the new Honda kit is designed specifically for road courses and short ovals with a high degree of downforce that would hamper high-speed running around super speedways. The lower-drag package will likely be revealed sometime before the Indy 500 that will be the first speedway race on the calendar when it kicks off in May. The design of the package is a result of what Honda describes as an exhaustive development process that borrowed from the company's experience with Le Mans prototypes. It started out using CAD and CFD software before being validated on simulators, tested in wind tunnels and run on track with participation from Andretti Autosport. The aerodynamic appendages will be affixed to the existing Dallara chassis and powered by Honda's V6 engines, allowing individual teams to tweak the elements to their own requirements. With the manufacturers now allowed a greater degree of participation, series organizers will undoubtedly be hoping for more of them to join in on the action. The last time there were more than two automakers participating was in 2005, before Toyota pulled out. Ford was the sole engine supplier in the Champ Car series from 2003 until the series reunited with the Indy Racing League to form the current IndyCar Series. Honda Unveils 2015 IndyCar Series Aero Kits Mar 9, 2015 - TORRANCE, Calif. - Road Course/Short Oval package shown - Efficient development utilized CFD and multiple simulation tools - Wide range of aerodynamic tuning options available to teams Honda today debuted the package of aerodynamic upgrades and components its teams will use in the 2015 Verizon IndyCar Series, as the manufacturer seeks to add to an already impressive list of accomplishments in American open-wheel racing. The 2015 Honda Indy car "aero kit", produced by Honda Performance Development, Honda's racing arm in North America, includes nearly 200 individual pieces that can be fitted to the existing Honda-powered Dallara Indy car chassis.

Honda favoring turbo over hybrid for US-market Vezel

While Honda gears up to unveil the new Fit to the US market at the Detroit Auto Show next month, back in its home market, the car's crossover cousin is just going on sale. The Vezel was unveiled at the Tokyo Motor Show last month and already has a three-month waiting list in Japan, where Honda projects that 90 percent of customers will opt for the hybrid version. Not so in the United States, however.
When the Vezel reaches American showrooms, there'll be a number of key differences. For starters, it will carry a different name, though Honda isn't saying what that will be. For another, it will be built for North American consumption at Honda's new plant in Mexico, roughly half of whose production capacity is reportedly being allocated to the new crossover. And finally, it'll have a different engine.
In Japan the Vezel is being offered with a 1.5-liter four-cylinder engine, with or without electric assist. Honda won't offer the hybrid version here - at least not initially - but it is preparing to offer a turbo option. Although it has yet to announce US specifications and options, the 1.5-liter turbo four (also unveiled at the Tokyo show) is considered a stronger likelihood than the 1.0- or 2.0-liter versions.