2009 Honda Pilot Lx Sport Utility 4-door 3.5l on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda renders three-row MPV for Jakarta reveal

In preparation for the Indonesia International Motor Show coming up in September, Honda has released a teaser sketch (click to enlarge) of a new three-row MPV - specifically designed for this region - set to debut at the show. Honda says this yet-to-be-named people mover will be positioned in the entry-level MPV segment, which it says is a crucial part of the Indonesian auto market.
While there is no way to tell the size of the vehicle based off this rendering, it does appear to be far more stylish than the Honda CR-V, although the stepped-down beltline and the pinched shape of the rear quarter window have us thinking that Honda designers have been staring at the BMW i3 a little bit too much. The New Honda MPV will be powered by a 1.5-liter gas engine, and it goes on sale (and production) in Indonesia early next year. Honda has released a short press release for the new model, which is posted below.

2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?