2008 Honda Pilot Ex-l Sport Utility 4-door 3.5l on 2040-cars

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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Bonkers Honda Vezel headlines Mugen's lineup at Tokyo Auto Salon

Japanese automakers and their tuning divisions have descended upon the Makuhari Messe in Chiba City for the 2014 Tokyo Auto Salon. And for Honda, it's all about Mugen.
Honda's Japanese Domestic Market tuning division brought a series of modified concepts and racing cars to the salon this year, including the CR-Z hybrid touring car it fields in the Super GT series, the SF13 single-seater from the Super Formula series as well as customized versions of the Fit, Odyssey and N-WGN. But the prize for the most outrageous of them all surely goes to the modified Vezel you see above.
Modeled on Honda's new Fit-based crossover, the Mugen Vezel Concept goes further than the versions we've seen until now. It features a bonkers body kit, dual exhaust, brake upgrade, sport suspension, intricate 20-inch alloy wheels and an upgraded interior. It's not for the faint of heart, but if you're feeling still interested, you can check it out in the gallery above, along with the announcement below and the specs on Mugen's website.

Honda recalling 871,000 SUVs and minivans over rollaway fear

Honda is recalling 871,000 SUVs and minivans for an issue in which the vehicles may roll away after the key has been removed from the ignition. Ninety-two percent of the recalled vehicles, or 807,000 vehicles, are in the US. According to a report from Reuters, the effected vehicles include certain numbers of the Honda Odyssey and Pilot, as well as the Acura MDX. Here are the recall figures:
2003-2004 Honda Odyssey: 318,000 vehicles
2003-2004 Honda Pilot: 259,000 vehicles