2007 Honda Pilot Ex-l on 2040-cars

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No S660 for US, but Honda wants sporty cars

Honda, best known lately for being a mainstream player rather than the brand that brought us the CRX Si, NSX, Integra Type-R, and S2000, apparently wants to builds sporty cars for the US again. With that in mind (or not), Honda has ruled out bringing the tiny, sporty S660 roadster across the Pacific. "I wouldn't put my chips on [the S660]," American Honda Executive Vice President John Mendel told Automotive News. At nearly 11.1 feet long, the S660 slots in between the 12.8-foot Mazda MX-5 Miata and the 8.8-foot Smart ForTwo. Yet Mendel says the tiny two-seater wouldn't work here. "When the practicalities of the market come in, and the car only so big, that might not be the best car for the US market," Mendel said. "It might be better for India or China or somewhere else." Honda is considering its options here in the US, though. As AN reports, after his takeover earlier this year, new CEO Takahiro Hachigo promised more sporting models, like the new, US-bound, 300-horsepower Civic Type R. And while it's no secret that Honda has filed patent drawings for a mid-engine model, Mendel offered little to indicate that it'd become a reality. Calling the project from Honda's Silicon Valley research and design facility a "design study," Mendel wouldn't answer AN when it asked whether this new model was successor to the S2000 or a more attainable, lower-powered NSX. He did, however, say his company was getting pressure from dealers over the lack of verve in the company's lineup. "They want anything in the sports car world," Mendel told AN. "They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000 sports car. Because that's the nature of what they do." There you are, Honda. Your dealers want it, which means your consumers are probably are asking for it, and your CEO wants it, too. Make something happen.

Honda Accord Hybrid sales capacity constrained

Honda might be selling more hybrids if it could just get them to dealers. While the second-generation Insight never lived up to sales expectations and production is ending, the Japanese automaker is seeing strong demand for the Accord Hybrid here and abroad. However, there is so much global consumer desire that it can't keep them in US showrooms.
The problem limiting the sales of the Accord Hybrid is its battery pack and its popularity in Japan. "There's a waiting list for the product," said Jeff Conrad, Honda general manager, to Ward's Auto about the sedan's US popularity. While the American Accord is built in Marysville, OH, the batteries are imported from Japan, where the model is quite popular. According to Ward's data, the automaker sold 2,414 examples of the hybrid version from October 2013 to February 2014 in the US, but it shifted 6,000 units in Japan in its first three months on sale. Conrad also admitted that the constrained supply is limiting the amount of marketing the automaker can do for the hybrid.
Honda spokesperson Chris Martin told Autoblog the company is working on a solution to increase production for the near future. "We are going to resolve the battery issue," he said.

Honda introducing all-new EV, PHEV models by 2018

Honda finally showed off its FCV Concept (with our first glimpse of its interior) to a North American audience at the 2015 Detroit Auto Show today, but the big news from the Japanese automaker was that the hydrogen fuel cell vehicle will be joined in the market by two new alternative fuel vehicles by 2018. One is an all-new pure battery electric vehicle and the other is an all-new plug-in hybrid. Details on the new vehicles were slimmer than the skinniest hipster jeans in all of Detroit, but the announcement shows that Honda wants to grow its portfolio of alt-fuel powertrains in the not-too-distant future. Honda currently sells the Fit EV and various Accord hybrids, and also showed off the upcoming Acura NSX here in Detroit this week. Ryan Harty, Honda's manager of environmental business development, said that these vehicles are all in service of the upcoming stricter CAFE fuel economy requirements. "Leading up to 2025 [the 54.5 mpg level], in order to meet regulation – not just US but globally – and more to meet our customer's expectations, we think big improvements in ICE engines can meet those," he said. "But also very exciting to all of us at Honda is our upcoming electromobility products. We really are building the foundational blocks to get to where we need to go after 2025." "We want to bring these vehicles to market in significant volume." - Ryan Harty That means vehicles that devour electricity. "Honda is very optimistic about the future of electromobility," Harty said, "not just the hybrids that we've already brought out but how those hybrids and our experience with fuel cell vehicles and battery electric Fit EV and Accord plug-in hybrids is giving us the confidence to launch a brand-new generation of battery electric and plug-in hybrid vehicles. This will be a new sales pillar for American Honda. We want to bring these vehicles to market in significant volume." Honda says that it will also use, "further application of two- and three-motor hybrid systems" in the US. The fuel cell concept will arrive as a production version after March 2016. That is when it is scheduled to launch in Japan, with US deliveries happening some time later. In the near-term, though, expect better VTEC turbo engines to power more Honda vehicles while using comparatively less fuel. Honda says it will invest $340 million at the Anna Engine Plant in Ohio to build a new 4-cylinder engine. Down the road, though, its electrons over petroleum.