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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda giving away free Civics in Forza Horizon to celebrate launch

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.

2016 Honda Pilot, Acura RDX confirmed for Chicago Auto Show debut

The Chicago Auto Show this year is going to be chock-full of Honda crossovers. Not only has Japanese automaker announced that it will be revealing the all-new Pilot at the Windy City expo, but that it will also preview the styling of the next Ridgeline pickup, while its luxury counterpart Acura takes the wraps off the new RDX. Developed and built in America, the new Pilot will be entering its third generation, after the first arrived in 2002 and the second in 2008. The new model previewed in the teaser image above will include eight seats across three rows, "with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility," all wrapped in what Honda promises will be a "dramatic shift in design." The arrival of the third-generation model follows the recent introductions of the new CR-V and HR-V that slot below the Pilot. Honda's not saying much about the Ridgeline at this point, but given its close association with the Pilot, it's not surprising to see the automaker grouping the two together. The four-door, short-bed pickup was introduced in 2005 and was discontinued with the end of last year. The second-generation model is expected to reach production in 2016. While it's at it, Honda's luxury division will reveal the new 2016 Acura RDX at the Chicago show. Not to be confused with the Pilot-based MDX, the RDX is the smaller model based on the CR-V and introduced in 2006. The second-gen RDX was just introduced in 2013, but an updated version is already being rolled out, promising to deliver "a long list of styling and performance improvements plus desirable new luxury and safety features" and encompassing "important improvements to performance, dynamics, comfort and NVH." ALL-NEW 2016 HONDA PILOT SUV TO MAKE GLOBAL DEBUT AT 2015 CHICAGO AUTO SHOW Honda to fortify light-truck leadership on Feb. 12 by debuting all-new Pilot three-row SUV, and revealing the styling direction for future Ridgeline pickup Jan 21, 2015 - TORRANCE, Calif. -- A completely reengineered and redesigned Honda Pilot SUV will make its world debut at the 2015 Chicago Auto Show on February 12 at 9:30 a.m. The all-new, eight-passenger Pilot SUV – completely designed, developed and manufactured in America -- will raise the stakes in the mainstream three-row SUV segment with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility.