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Honda's electric 0 Series: 5 things we learned at CES 2024

LAS VEGAS — After Honda announced its new all-electric 0 Series at CES this week, suffice it to say we had questions. Fortunately for us, Honda CEO Toshihiro Mibe was there to share the news in person. Along with other selected media, we had the opportunity to ask anything we liked about the forthcoming platform and Honda's plans for its rollout here in the United States starting in 2026. Here are five key things we learned about this new platform and the cars it will underpin.  We may see one before the Saloon arrives in 2026 While Honda has promised it will launch a production model based on the 'Saloon' concept in North America in 2026, another 0 Series vehicle may actually arrive at the same time — or even sooner. What form that may take is anybody's guess, as Mibe remained shy about the details. For now, treat 2026 as the hard deadline and rule nothing out. It will expand to new segments At launch, 0 Series will be a "mid-large" platform, which we can take to mean midsize for practical purposes. This would support cars of equivalent size to Honda's existing Accord and Passport along with the Odyssey minivan (take a close look at that Space Hub concept below). Honda plans to offer 0 Series models with different footprints later. A small-car platform suitable for subcompact, midcompact and compact offerings (think Honda City, HR-V, Civic, CR-V, etc.) will follow later, as will an even larger platform, which we would expect to be utilized for a Pilot equivalent. Though the existing ICE-powered Pilot and its other sibling, the Ridgeline are midsizers riding on the same platform as the aforementioned Passport, these are as big as Honda's trucks and crossovers get. If the mid-large platform could accommodate such offerings, it stands to reason that a larger one wouldn't be necessary.  It has not damaged Honda's relationship with GM Mibe dismissed any perceived rift between Honda and General Motors resulting from the dissolution of their agreement to build a line of small cars on GM's Ultium EV platform. The companies parted ways over a desire to approach their long-term electrification strategies differently, not over any technological limitations or constraints provided by the Ultium platform itself, Mibe said, and the two companies are still working together to develop autonomous technology utilizing elements of GM's Cruise division.

Junkyard Gem: 1992 Acura Vigor

Honda was the first of the Japanese car manufacturers to bring a separate luxury brand to the United States, with the (Civic-derived) Integra and (Rover-related) Legend appearing as 1986 models. By the early 1990s, Infiniti and Lexus had muscled in with their own gadget-laden luxury machines, with even Mitsubishi and Mazda offering legitimate competition for the two Acura models. Something had to be done, in the viewpoint of Soichiro Honda, and so the NSX sports car was introduced as a 1991 model, followed by the Vigor luxury sedan the following year. Here's one of those rare first-year Vigors, found in a Denver self-service boneyard recently. The idea behind the Vigor (which, like the Integra, Legend and NSX, was badged as a Honda in its homeland) was that it would squeeze in between the Integra and the Legend and steal some sales from the Lexus ES 250 as well as European machinery. The Vigor was a front-wheel-drive car, but its engine was mounted longitudinally and angled to clear the hood. The differential sat directly beneath the engine and received power via a tortured maze of shafts. The reason for all this powertrain complexity was the fact that the Vigor's engine was a SOHC straight-five that wouldn't fit the engine compartment using Honda's usual transverse mounting (though both Daewoo and Volvo managed the feat with straight-six engines later on). The U.S.-market Vigor's 2.5-liter five-banger was rated at 176 horsepower and 170 pound-feet. The base transmission was a five-speed manual, but this car has the optional $750 four-speed automatic ($1,696 in 2024 dollars). This car is the cheaper Vigor LS model, so its MSRP was $24,999 ($56,539 after inflation). You could get a slightly smaller but still feature-laden '92 Honda Accord EX for just $20,175 ($45,629 now), though, and the cushier (though less nimble) Lexus ES 250 started at just $21,300 ($48,173 in today's money). American car shoppers just couldn't figure out the Vigor, and sales were weak. 1994 was the final year for the Vigor, and the TL replaced it beginning as a 1996 model. This one drove just over 160,000 miles during its life. Don't think of it as a drive to work. Think of it as a 30-minute vacation. If you get a German luxury sedan instead of a Vigor, you'll be sorry! I miss you… S. As was nearly always the case during the 1980s and 1990s, the JDM commercials were more fun.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.