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2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?

Honda Civic, Volvo XC90 named 2016 North American Car and Truck/Utility of the Year

It's a great day to be the Honda Civic and Volvo XC90. These cars are the official 2016 North American Car and Truck/Utility of the Year, with the awards just having been announced at the Detroit Auto Show. The Civic is a great car, and a fantastic entry in the compact class. To us, its win isn't a surprise, though our enthusiast hearts were really rooting for the runner-up Mazda MX-5 Miata. The new Chevy Malibu was also a finalist for this year's award. As for the Truck/Utility award, we wholeheartedly agree with the Volvo XC90 choice. It's a fantastic-looking, premium, tech-forward vehicle, and represents a huge step forward for Volvo here in the United States. But its runners-up, the Nissan Titan XD and Honda Pilot, are also great choices, bringing a lot of stiff competition to some pretty important segments. Here's how the jury voted: Car of the Year Honda Civic – 203 points Chevy Malibu – 181 points Mazda MX-5 Miata – 146 points Truck/Utility of the Year Volvo XC90 – 310 points Honda Pilot – 111 points Nissan Titan XD – 109 points

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.