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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Recharge Wrap-up: Pikes Peak Honda CR-Z, Tesla's liquid-cooled cable

Honda will race a CR-Z hybrid in the Pikes Peak International Hill Climb. The car will use Electric SH-AWD, which probably means it will be using electric motors to power the rear wheels. Whether the Pikes Peak CR-Z uses the same powertrain as the upcoming Acura NSX or the 3.5-liter V6 with three-motor hybrid system used in the Acura RLX Sport Hybrid is still unclear. The car will also use Acura's Precision All-Wheel Steering (P-AWS) system. The CR-Z will be piloted by Tetsuya Yamano. Read more at Hybrid Cars, or, if you read Japanese, at Response. Tesla has introduced a thinner, liquid-cooled Supercharger cable. While the convenience of not having to "wrestle a good-sized snake into the car," as Elon Musk calls it in a shareholder speech, is wonderful, it could also allow for faster charging in the future. The liquid-cooled charging cable "also has the potential for increased power of the Supercharger long-term," says Musk. A cable able to withstand larger loads could mean shorter stops when it's time for a charge. Tesla has installed the first next-generation cable at the Mountain View Supercharger. Read more at Charged EVs. Smart is offering its Twinamic automatic dual-clutch transmission on more models in Europe. In addition to the 71-horsepower Smart Fortwo, the DCT will now be available in the 90-horsepower Fortwo and the 71-horsepower Forfour. In the Fortwo, the Twinamic DCT adds ˆ1,275 (about $1,437) to the price over the manual transmission, and is an extra ˆ1,425 (about $1,606) in the Forfour. The option of steering wheel-mounted paddle shifters as part of the Sport package makes driving the efficient microcar even more fun. Deliveries of the newly equipped vehicles begin at the end of July. Read more in the press release below. smart extends twinamic range for fortwo and forfour: Even more models with automatic transmission Stuttgart. Following in the footsteps of the smart fortwo with 52 kW/71 hp, the smart fortwo with 66 kW/90 hp and the smart forfour with 52 kW/71 hp are now also available with fully automatic twinamic dual clutch transmission. This costs an extra 1275 euros compared to the versions with 5-speed manual transmission (forfour: 1425 euros). This means that both model series now offer a choice between no fewer than nine engine/transmission combinations. Delivery of the new models will begin at the end of July 2015.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.