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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Honda returning to F1 as McLaren partner

Honda must really love Formula One racing, as evidenced by today's announcement that the Japanese automaker is returning to the world's most popular motorsport for the fifth time in its history. Honda has entered into a team partnership with McLaren to develop and manufacture power systems - the engine and energy recovery system - for the 2015 F1 season. McLaren will be in charge of chassis development and running the day-to-day operations of this newly formed team, which will be called McLaren Honda.
Honda says its decision to reenter F1 racing had to do with new regulations for the 2014 season that require cars to be powered by a 1.6-liter direct-injection turbocharged V6 engine paired with an energy recovery system. Apparently the chance to develop this particular powertrain for F1 racing was too enticing for Honda to pass up, which suggests it has bigger plans for the knowledge learned while developing these systems beyond just winning races.
As mentioned, this is Honda's fifth foray into F1 racing, the first being back in 1964 when it participated as its own team through 1968. Its longest stint came from 1983-1992 as an engine supplier, during which time it partnered with many teams, including McLaren, and won six Constructor Championships. Honda then returned from 2000-2005 as an engine supplier for British American Racing (BAR) before buying that team outright and running it as Honda Racing from 2006-2008. Then the global economic crisis hit. Honda's return to the sport will surely be welcomed by fans as its partnership with McLaren should produce a formidable team. It's a strong signal that the company has returned to health after a few tumultuous years, and hopefully its rediscovered motorsports mojo will help yield more passionately engineered street cars.

Online Find Of The Day: 1998 Honda Accord Dually shows a melange of influences

The vehicles that we choose to drive make a statement about who we are, and this insanely styled, custom 1998 Honda Accord is certainly going to say something about the next owner. The seller in this Craigslist ad claims this "is something that you will never see again," and there's no arguing about that. If you're looking for attention and notoriety, then this Honda is more effective than driving around in any Ferrari or Porsche. First, everyone can see you coming in this thing. With two banks of LEDs on the hood, a 44-inch light bar on the roof and cab lights, this Accord must look like a meteorite burning up in the atmosphere with all of its illumination on at night. In addition, the boat air horns, PA speaker, backup beeper and the unholy noise from the Bosozoku-influenced exhaust stack should make stealth an impossibility. Making friends isn't a problem, either, because with eight CB whip antennas positioned around the car, you're sure to hear every trucker in a tri-state area. Despite the Accord being front-wheel drive, the builder finished this masterpiece off with a dually rear end and fender flares. Don't worry about seeing the utter shock on people's faces when they notice, because the Dodge tow mirrors should provide plenty of rear visibility. The seller claims there's nothing wrong with the car, and he's accepting trades or reasonable offers. Autoblog has called to see how much the owner wants for it and to see what inspired them to go to such extremes. We'll update this story if we hear back.