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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

2017 Honda Civic Coupe spotted for the first time

Rumors about the next-generation Honda Civic have been coming fast and furious in recent weeks. The speculation suggests the future model will use a new 1.5-liter turbocharged four-cylinder and some European body styles will come across the Atlantic. There's even the potential for an overhaul of the CR-Z on the same platform. Now, we've got a glimpse at what the next Civic looks like in coupe and sedan form. Our spies believe that under all that black diaper is the 2017 Civic Coupe, but it's hard to discern any details. With an open section on top it's even difficult to get a good idea of the roofline, though some of the photos suggest a fastback-style rear. The examples concealed in white are believed to be the future Civic Sedan, and one of them is exposed enough to get a good idea of its shape. In profile the look is reminiscent of the current Accord, which is good, if conservative. Seeing the two versions together provides few hints about the coupe's styling, other than a shared wheelbase between both cars. The apparent door handle cutout on the driver's side of the coupe is likely a camouflage trick to hide any information about the length or shape of the doors. One recent rumor suggests that the next-gen Civic's styling could be fully unveiled towards the end of 2015. Until then, click through the gallery of spy shots, and let us know in Comments what you think of this design direction. Related Video:

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.