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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda will build 2014 Accord Hybrid in Ohio

Honda has announced that it will invest $23 million in its Marysville, Ohio facility to support production of the upcoming 2014 Accord Hybrid sedan. According to the manufacturer, this means approximately 50 new jobs will be created, and the whole investment will result in a 95,000-square-foot expansion of the Marysville plant.
The Accord Hybrid joins the decidedly homely Accord PHEV (pictured) this fall, using a 2.0-liter i-VTEC Atkinson cycle four-cylinder engine mated to a 124-kilowatt electric motor. Honda has yet to release official power or fuel economy figures for the non-plug-in hybrid version of the Accord.
Honda currently operates four manufacturing facilities in Ohio, with the combined capacity to build up to 700,000 cars and light trucks each year. The Japanese automaker also has a facility in Greensburg, Indiana, where the Civic Hybrid and Acura ILX Hybrid are built.

2021 Acura TLX to start at $38,525, hits dealers this fall

The 2021 Acura TLX will start at $38,525 (including a $1,025 destination fee) when it arrives in dealerships this fall. The flagship Type S model, which will be powered by a twin-turbocharged V6, will not arrive until spring, and while Acura has not yet finalized pricing, we're told it will start above the $50,000 mark.  The $38,525 base price of the 2021 TLX makes it $4,500 more dear than the model it replaces, but competitive with most of its luxury peers, largely thanks to its far more potent base engine. In fact, the 272-horsepower 2.0-liter turbo mill in the 2021 model in only down 18 horsepower from the V6 offered as the upgraded engine in the 2020. The new also TLX gets an updated platform that brings back its traditional double-wishbone front suspension, introduces a new turbocharged four-cylinder engine, and marks the return of the sporty Type S to the model lineup. To further make up for the rather large price increase, Acura has seen to it that the TLX is more feature-rich pretty much across the board. For example, base models now get a 10-speaker audio system with twin subwoofers and 12-way powered front seats. All models also come standard with Android Auto and Apple CarPlay integration for 2021. We'll come back to the Type-S momentarily; first, here's a breakdown of 2021 TLX pricing with destination included: 2021 TLX 2.0T — $38,525 2021 TLX 2.0T with Technology Package — $42,525 2021 TLX 2.0T with A-Spec Package —  $45,275 2021 TLX 2.0T with Advance Package — $47,325 A-Spec models are focused on sporty appearance and handling add-ons, while the Technology package is geared more toward those who want more convenience features. The Advance trim effectively blends them together and adds more premium features, such as Milano leather seating surfaces, heated seats and a heated steering wheel. Acura's Super Handling All-Wheel Drive system (SH-AWD) is available across the lineup for $2,000.  As for the 355-horsepower Type S model, Acura says it won't appear in showrooms until spring 2021, and while pricing has yet to be finalized, Acura says it will cost more than $50,000. That tracks, considering the Advance Package with SH-AWD is already a $49,325 car. Related Video: 2021 Acura TLX unveiling