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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda rolls out six-seat Jade Hybrid wagon in Japan

Honda has tried its hand at making hybrids of all shapes and sizes – whether dedicated or adapted to partial electric propulsion. There was the original two-seat Insight, the five-passenger Insight that followed, the 2+2 CR-Z hatchback and the hybrid version of the Vezel crossover – to say nothing of hybrid versions of the Civic and Accord. And now there's one more... in Japan, anyway. That would be the Jade, a wagon developed for the Chinese market but which Honda is now bringing home for the JDM, with a few key differences. For starters, while the Civic-based, low-slung wagon/minivan is produced under joint venture with Dongfeng principally in five-seat configuration, the Japanese version is being offered with three rows of two seats each for a total of (you guessed it) six chairs. The six-seat configuration, also offered on the conventional Chinese-market model, does away with the middle seat in the middle row in favor of more elbow room. The JDM Jade is also ditching the conventional 1.8-liter inline four in favor of the 1.5-liter hybrid and seven-speed DCT from the Vezel and Fit hybrids. Now if we could just get it Stateside with the Civic Type R engine, we could have a real sleek power wagon on our hands that would make us forget all about the Seat Leon ST Cupra unveiled just last week and let us play British touring car champion on our daily commute. Featured Gallery Honda Jade Hybrid (JDM) View 15 Photos News Source: Honda Green Honda Minivan/Van Wagon Hybrid JDM