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1997 Acura Integra Type R auctioned for $63,800

The Acura Integra, also known as the Honda Integra, was a front-wheel-drive sport compact car that neatly slotted between the Honda Civic and the Honda Accord. The Integra's sportiness wasn't just in its design, as there were a number of quite powerful engine choices for it, and some handling improvements. The mid-to-late-1990s second-generation car was available as the nearly-200-horsepower Type R version, which made a lasting impression no matter if you were an Acura customer, a Honda customer, a British motoring journalist putting the car through its paces in Wales or a PlayStation Gran Turismo gamer driving a virtual Integra at a fictional race track. The bug-eyed, sharply detailed Integra Type R, complete with a strengthened chassis, lightened spec, white wheels and a sizable rear wing, was an instant classic, and two decades later their values are definitely on the rise. No wonder, as they've been called the best-handling front-wheel-drive cars made, and there's some strong competition for that title. However, while the Integra Type R was sold new in limited numbers (just 320 units for the U.S. market in 1997), it wasn't envisioned just how much they could be worth in 2018. The past weekend, a certain high point was reached, as a 1,200-mile, Championship White, Acura-badged example was sold at a Barrett-Jackson auction for an eye-watering $63,800 with fees included. That is roughly double what the car cost new, no matter how new-condition it is. Perhaps the $60K+ sale price for the Type R was foreboded by a particular Florida-based car selling for $40,750 in late June, on Bring a Trailer. That car wasn't even in as-new condition, as it had already accumulated almost 60,000 miles. While these prices might reflect in the values of other used Integra Type R cars and even the more regular-issue, 170-horsepower Integra GS-R models, it might turn out be a blessing for the existing examples not ravaged by road salt or modding in usual Honda fashion, or stolen and parted out: As the values for Type R's keep climbing, it provides even more of an incentive for Type R owners to keep their cars in good or excellent shape. We're just hoping for a sweet spot there, so that the Integras won't all be mollycoddled and cocooned for fear of depreciation — these cars need to be used, out on the road with the VTEC singing, nearing 8,500 rpm. That's what they were designed for.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

A look inside Honda’s “Safety For Everyone” research and development operation

RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.