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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda recalling 1,400 units of 2016 Pilot to adjust seatbelts

Just as the new model starts arriving at dealers, Honda is already recalling the 2016 Pilot in order to adjust the third-row seatbelt positioning in some of them. The National Highway Traffic Safety Administration reports this campaign covers 1,358 vehicles. However, Honda asserts that only a tiny number of owners actually need to bring their crossover into their dealerships for repair. Honda discovered during quality checks at the factory that the third-row seatbelt could be trapped between the seat and the side of the vehicle. This could pose a safety issue to passengers back there. The affected examples have build dates between May 4, 2015, and June 5, 2015. Because the 2016 Pilots were just launching when this problem was discovered most of them were still at the factory, in transit, or at dealers. According to Honda, only 269 of the affected examples actually made it to owners. The automaker got in contact with these customers to reposition the seatbelt. There are still 20 left that need to be checked, and this issue isn't responsible for any reported crashes or injuries. RECALL Subject : Rear Seatbelt May Be Trapped Report Receipt Date: JUL 06, 2015 NHTSA Campaign Number: 15V424000 Component(s): SEAT BELTS Potential Number of Units Affected: 1,358 All Products Associated with this Recall Vehicle Make Model Model Year(s) HONDA PILOT 2016 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2016 Honda Pilot vehicles manufactured May 4, 2015, to June 5, 2015. Due to an assembly issue, the third row seatbelt may be trapped between the rear seat and the rear sideliner. CONSEQUENCE: If the third row seatbelt is trapped, the occupants may not be restrained properly, increasing the risk of injury. REMEDY: Honda will notify owners, and dealers will inspect and repair the rear third row seat belt, free of charge. The recall is expected to begin on August 6, 2015. Owners may contact Honda customer service at 1-310-783-2000. Honda's number for this recall is JS7. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Renewed deal continues to give Honda power to Ariel models

You can expect to hear screaming Honda engines in Ariel's stripped down vehicles for even longer; the two companies have just reaffirmed their exclusive powerplant supply deal in the UK. Ariel's models have used Honda power for the last 16 years. Just in time for the updated agreement, the eight technicians at the sports car brand's tiny factory just completed their 1,500th model with the Japanese automaker's high-revving engine. The basic Atom in the UK comes with the naturally aspirated 2.0-liter K20Z engine, and Ariel fits the mill with an exhaust and custom ECU tuning to make 245 horsepower. An optional supercharger can push the output to 310 hp or up to 350 hp. The top versions can reach 60 miles per hour in less than 2.7 seconds and a top speed over 155 mph. Ariel's other products have different Honda powerplants. The company's new Nomad uses a 2.4-liter K24 with 235 hp, and an optional supercharger can give the off-roader 290 hp. For those that prefer two wheels, the Ace motorcycle packs a 1,237cc V4 with 173 hp. In the US, the Atom wasn't always available with Honda power. Brammo, which previously imported the sports cars here, fitted them with a 2.0-liter EcoTec four-cylinder engine from General Motors. Ariel toyed with other powerplants, too, like its 500-horsepower V8 in the Atom 500. HONDA (UK) AND ARIEL RENEW EXCLUSIVE ENGINE SUPPLY DEAL AS 1,500TH HONDA-POWERED ARIEL ROARS OUT OF THE FACTORY Honda (UK) and Ariel renew exclusive engine supply deal as 1,500th Honda-powered Ariel roars out of the (very small) factory Honda (UK) and Ariel Motor Company renew exclusive engine supply deal for Atom and Nomad 1,500th Honda-powered Ariel in 16 years roars out of the factory Supercharged Civic Type R engine delivers a scorching 350bhp and top speed of more than 155mph in the famed Ariel Atom Honda (UK) and Ariel Motor Company have renewed their 16-year strong exclusive engine supply agreement which sees the famed Atom powered by the Civic Type R engine, and the new off-road Nomad by the Civic 2.4 unit. The news comes as the two brands celebrate the 1500th Honda-powered Ariel roaring out of the small factory in Somerset, where just eight highly skilled build technicians spend 100-200 hours painstakingly hand-crafting one vehicle each at a time, from start to finish. Over the last 16 years 1,500 new Ariels have been built here – just a few day's work for Honda's Civic-producing Swindon plant.