2006 Honda Insight Base Hatchback 3-door 1.0l on 2040-cars

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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda Civic Type R Concept is the shape of hot things to come

Soon, kids. Soon. The next-generation Honda Civic Type R is finally coming, and we're getting another preview of the hot hatch here at the Paris Motor Show. Of course, this one probably won't be headed to the United States (boo!), but it doesn't mean we can't get excited. After all, we're big fans of little turbo hatches, and from what we know right now, this one sure sounds sweet.
Underneath that new blue paint and red decals is a 2.0-liter turbocharged inline-four, reportedly good for 276 horsepower. Honda tells us there's a "steer axis" system with adaptive dampers, and with the push of its +R button, the suspension, steering and torque mapping are all altered to make this Type R even more Type R-ier than before. In fact, Honda says this Civic will surpass every Type R that came before it - that means every Integra, Accord, Civic and even the NSX. Hot diggity.
We've got a fresh batch of images of the Type R Concept up top, and Honda's press release is available below. Hopefully it won't be long before the production car is finally revealed.

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.