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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

The Honda Ridgeline returns for 2017

The midsize truck segment is red hot right now, thanks to the new Chevy Colorado and GMC Canyon twins, not to mention the redesigned Toyota Tacoma. So after killing the unibody Ridgeline truck a few years ago, Honda's back with another attempt. The 2017 Ridgeline keeps all of the old truck's rhythms intact, in a fresh, modern package. Slab-sided and with a tweaked version of the new Pilot's face, the Ridgeline is at the very least a brawny looking pickup. Honda says the truck's bed is five feet wide and five feet, four inches long, two figures that are larger than the first-gen Ridgeline, not to mention the four-door versions of the Chevrolet Colorado and Toyota Tacoma. But while those trucks offer different cab and bed configurations, the Ridgeline should be a one-size-fits-all affair. Keeping with that theme, the Ridgeline only offers V6 power, courtesy of Honda's excellent 3.5-liter VTEC six-pot. Honda doesn't give any power figures, but the Pilot does its job with 280 horsepower and 262 pound-feet of torque, so we expect similar numbers for the Ridgeline. But here, Honda will forgo the Pilot's nine-speed automatic in favor of a more traditional six-speed box. An optional torque-vectoring all-wheel-drive system is available, but base Ridgelines will send power to the front axle only. Yes, a front-wheel-drive pickup truck. This one's definitely not for those who need true truck capability. Here's the best thing we can say about the new Ridgeline: it will continue to be a stellar tailgating partner. The first-gen truck was perfect for partying before a big game. There was room for four, and the ample bed had plenty of room for stuff and featured a unique dual-opening tailgate for easy unloading. The highlight, though, was a drainable, water-tight, 8.5-cubic-foot compartment built into the bed. A bed to sit in, and a place for the drinks. And a secure place to hold cargo the rest of the time. Those innovative features are joined by an industry first in-bed stereo system. In the cabin, that stereo system will be able to pump out the tunes from an eight-inch touchscreen infotainment system that comes complete with Apple Car Play and Android Auto.