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Honda CEO: electric vehicles are a 'core technology'

The production version of Honda's hydrogen-powered FCEV concept remains on target for release in Japan by March 2016, and it's going to be followed by at least two more vehicles that have some form of electric powertrain. Probably more than two, but we can't be more specific than that. This is what we learned today from a speech by the new president and CEO of Honda Motor Company, Takahiro Hachigo. Speaking about the two main themes he sees for the future of the automaker (the six-region global operation structure and "continuous development of challenging products unique to Honda"), Hachigo once again confirmed an on-sale date for the production version of the FCEV concept that Honda has been trotting out at auto shows for a few years now as happening, "before the end of the current fiscal year" which ends March 31, 2016. He also said something broader about the company's vision for electric cars: "As the next-generation of mobility products, Honda will evolve products that use electricity as a core technology," he said. While we don't yet know what the electric vehicle products are, Hachigo's statements echo those of Mike Accavitti, senior vice president of American Honda, from when the FCEV concept was unveiled: "The Honda FCEV Concept not only sets our direction for our next generation fuel-cell vehicle in 2015, but for future improvements in electric drive technology." Honda previously promised new all-electric and plug-in hybrid vehicles by 2018, and today's comments signal that that plan is still in place. Things may change though, since Honda's original release date for the FCEV was 2015. Related Video: Summary of CEO Speech on July 6, 2015 TOKYO, Japan, July 6, 2015 - The new President & CEO of Honda Motor Co., Takahiro Hachigo, unveiled his future vision for the company. He highlighted two themes that the new "Team Honda" will pursue: I want to create a new Honda under two themes. < Two themes to be pursued for the new Honda > 1. Advancement of the six-region global operation structure 2. Continuous development of challenging products unique to Honda and delivering them to our customers around the world Let me talk about my vision for the future of Honda which will be established as we pursue these themes. The key word is "Team Honda." < Future of Honda – My thoughts based on personal experiences "at the spot"> Honda's strength is that team/project members share one goal and take on challenges and attain high targets.

2017 Honda Accord Hybrid launches with best-in-class fuel economy

After a one-year hiatus, the Accord Hybrid is back. Billed as a 2017 model, it goes on sale this spring. Honda has not detailed pricing for the new version, but American Honda Executive Vice President John Mendel says it will be similar to the 2015 model. The big items are 212 horsepower, an increase of 16, and EPA fuel economy ratings of 49 city, 47 highway, and 48 combined miles per gallon. All of those numbers are class-leading for midsize hybrid sedans. On paper the city figure is lower than the previous Accord Hybrid, rated at 50 mpg, but there's a reason. In 2017 the EPA is revising the fuel economy numbers downward to bring them more in line with real-world results. A similar adjustment happened in 2008. The new Accord Hybrid is certified for 2017, while competitors like the Chevrolet Malibu (47 city/46 hwy/46 combined) and Toyota Camry (43/31/39) use the current rules. Honda says the improvement is about four percent, so if the new car carried a 2016 sticker, the highway figure would be as high as 52 mpg. View 19 Photos Honda's reveal is light on other details about the new Accord Hybrid. The company stated only that the fuel economy gains come from a total re-engineering of the powertrain that includes new electric motors and a revised 2.0-liter Atkinson-cyline gasonline engine. A lithium-ion battery pack in the trunk eats up about two cubic feet of cargo space. The physical layout of the hybrid drive is the same as in the previous Accord, with two motors and a single-speed transmission for the gas engine. An explanation of the three drive modes is below. Honda engineers clarified that while the generator motor near the engine usually charges the battery it will also assist the drive motor in sending power to the front wheels at high speeds or loads. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Sensing, the brand's name for its suite of autonomous and electronic safety system, is standard in the Accord Hybrid. That includes lane-keeping assist, adaptive cruise control, autonomous emergency braking, and blind-spot warning. You can't tell that the Accord Hybrid has an aluminum hood by looking, but sharp eyes will pick up the unique wheel and blue accents to the headlights and taillights. Otherwise the 2017 Accord Hybrid looks and feel exactly like a conventional Accord, save for the "EV Mode" button on the right side of the center console.

Honda 'Hands' ad is a worthy successor to 'Cog'

The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video - which starts and ends with a nod to Cog - highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
Celebrating 65 years of innovation, the advertisement is as informative as it is amusing, and it even injects a little humor, too, like a glass of water being squeezed from the FCX Clarity. We just hope that the 1:10 mark of the video isn't hinting at a CR-V Convertible. We're not sure when Hands will air or if we'll see it on television here in the US, but the video is posted below; as an added bonus, we've also included the video for Cog.