2001 Honda Insight Base Hatchback 3-door 1.0l on 2040-cars

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Honda invests $215M in Ohio Earth Dreams production

Honda has announced a $215 million investment in a pair of its Ohio operations, taking its total tally for North American operations up to $2.7 billion in three years. The announcement was made at the 2013 Center For Automotive Research Management Briefing Seminars in Traverse City.
$180 million of the investment is earmarked for Honda's Anna, OH engine plant. The money will allow the facility to increase its aluminum die casting and increase production of Honda's Earth Dreams Technology engines. Think of Earth Dreams as sort of like Mazda's Skyactiv line, only ED is limited to a new line of engines, rather than a full suite of automotive components. Anna will also be getting a new technical center to train engineers, techs, and line workers on powertrain technology.
The remaining $35 million is slated for Honda's main Ohio operations in Marysville. A 160,000-square-foot facility will be constructed near Honda's current properties, which will house another technical training center to focus on automotive manufacturing. The new building will also house Honda's North American Services group, as well as a new heritage center.

2016 Honda HR-V: The first three months with our jack of all trades

We only had the long-term 2016 Honda HR-V in our fleet for one week, and for me, the do-anything crossover was immediately useful. Its honeymoon phase coincided with a number of long-haul drives, plus I had to move. This ambitious start is why we're a quarter of the way through our long-term test, and the HR-V already has over 6,000 miles on the odometer. In classic suburban chariot style, the HR-V is a jack of all trades. And when it comes to road trips, the HR-V is just as enjoyable while slogging up flat interstates as it is along beautiful country roads. I've driven it in all types of weather, packed it with people, and filled it with cargo. I've spent more time in our long-term Honda than pretty much any car that came before it. Here's what I've learned. Long Hauls I've driven the HR-V from my home in Detroit to my sister's place in Traverse City, MI – a 500-mile round trip – four times. On one occasion, an early winter blast hit northern Michigan on my way to the cute, beachside tourist town. From intense fog and rain to sunshine to a sudden snow squall, I had every one of the elements thrown directly at me over the course of one drive. I find a lot of the HR-V's onboard safety technology distracting, and I worry that drivers can become too reliant on these features. Blind spot alerts and cameras are designed to make us safer, yes, but they're no replacement for an attentive, engaged driver. For instance, in the rain and sleet, the nifty Honda Lane Watch camera displayed only gray blobs. Ditto on the back-up camera, meaning that while the technology technically functioned as advertised, the weather rendered it useless. The HR-V has a solid suite of safety tech, but you don't have to rely on the cameras and bells and whistles. The driver's side mirror has an extended-view distortion to the glass. Visibility is great. The HR-V was a champ in the gross weather, and I was thankful for our mid-level EX trim's all-wheel drive. And this was even before we fitted the HR-V with a set of Michelin X-Ice 215/55R17 winter tires – expect to hear about those when we actually get some more snow here in Detroit. Optioning all-wheel drive means you're stuck with the continuously variable transmission (a manual is available with front-drive), which isn't great, but it smoothly delivers the engine's 141 horsepower and 127 pound-feet of torque. Editor Alex Kierstein agreed, writing in our logbook, "Overall, I think the CVT isn't great ...

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.