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A look inside Honda’s “Safety For Everyone” research and development operation

RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.

Here's what you had to say about the Tokyo Motor Show

We obsessively covered the 2017 Tokyo Motor Show. You, our readers, provided the color commentary. Read on and, of course, leave your comments below. Subaru Viziv Performance Concept: Remember the WRX concept they showed in 2013, and what the production version looked like in 2015? Pepperidge Farm remembers. wooootles 2 foot high wing on the trunk or gtfo :) sc0rch3d Mazda Kai Concept : Dear Honda, this is how you dynamically style a hatchback. Thank you. Dfelix70 Kudos to KODO design. There are so many things I love about this "Kai" car: the awesome split panoramic sunroof, the Jaguar-esque tails (sporting an "eyebrow up"... ala The Rock), a sleek family resemblance to the already beautiful CX-5 and CX-9. Seems suspiciously close to being a production ready Mazda3 — save for a few fanciful bits (door handles, mirrors etc). If it doesn't get too watered down by the time it hits the streets ... take my money! Randy Ross Mitsubishi e-Evolution Concept: As an 06 IX and 12 X owner, this is so upsetting. I will never buy this or care to give it another look. Hope you are glad you killed my favorite track-ready car to produce this electric junk. AcidTonic Picture the GT-R going away for a few years and coming back as an SUV. This is ridiculous. Surely someone in marketing could've came up with another cool name. Evo The Evo sedan is dead, whether this exists or not. I don't mind. Lada1200 Honda Sports EV Concept : I sure would like to see this "less is more" design aesthetic spread to their gas-powered production line. RustyShackleford Love it. I see glimpses of late 1970 Scirocco with Honda flair. Gintonics I just want ONE question answered in the affirmative, and that is... "RWD?" Henadenk AND A FEW FROM FACEBOOK: Toyota's press conference: Wake me up when they talk about the Supra. David Levinson Yamaha Cross Hub Concept: All I can think is modern day Brat, which has its own kind of charm. I'm assuming that it's a unibody design, but it seems happy to be its own thing rather than that crossover pretending to be a pickup called the Ridgeline. Would definitely take the Yamaha over the Honda, although I doubt it'll come to the states. Cole Henry Mazda Vision Coupe Concept: Face: KIA K7, Tail: Aston martin. Harold Shin A bit British, no? Jim Lykas Related Video: News Source: Honda, Toyota, YamahaImage Credit: Subaru, Mazda, Mitsubishi Auto News Green Tokyo Auto Salon Tokyo Motor Show Honda Mazda Mitsubishi Subaru Toyota 2017 tokyo motor show

Honda safety campaign hunting for faulty Takata airbags in junkyards

Honda has been working for months to recall about 5.5 million vehicles to replace their faulty Takata airbag inflators. With many of these models dating back over a decade, some of them aren't on the road anymore; instead they're sitting in salvage yards across the country as a possible source for inexpensive, recycled parts. There's a serious risk for injuries and fatalities if these bad components end up in cars still on the road, and the automaker is on the hunt to track the dangerous parts down. According to Automotive News, Honda thinks there could be over 24,000 recalled Takata airbags in the company's vehicles in junkyards in the US. The automaker has been working with an outside business to find them and issued notices to salvage lots around the country about an offer to buy the parts back. So far, it has tracked down around 3,900 inflators. Bizarrely, Honda is facing pushback on this safety campaign from the Automotive Recyclers Association. "The buyback program appears to be offering recyclers a price for airbags materially lower than the fair parts value," organization CEO Michael Wilson said to Automotive News. Although, under federal law it's illegal to sell faulty components to people. The trade group also has a pending lawsuit against the automaker for alleged lost value in buying vehicles with Takata inflators. In addition to getting the word out to auto recyclers, Honda had a nationwide advertising campaign for people to get their cars fixed. However, the company and Takata are facing many lawsuits for injuries and deaths related to the faulty inflators.