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Honda CR-V named Motor Trend SUV of the Year for 2015

Motor Trend has announced the results of its 2015 SUV of the Year competition, and from a field that included the new Porsche Macan, Cadillac Escalade, Subaru Outback, Chevrolet Suburban and BMW X5, the buff book has awarded the gold calipers to the 2015 Honda CR-V. If that result surprises you just a little, well, get to the back of the line.
MT looked at six different categories ranging from overall design to efficiency - both fuel economy and carbon footprint - to safety and value to pick its winner, singling out the refreshed Honda while paying particular praise to its new 2.4-liter Earth Dreams four-cylinder engine and continuously variable transmission. A tighter steering ratio was also cited as a big source of improvement.
"There was a lot of contentious debate," MT Technical Director Frank Markus told Autoblog, indicating that nearly half the judges approached the final round of voting with an eye towards the redesigned Jeep Cherokee. "This year's field included some pretty fancy and fast iron, but the thoughtful changes made by Honda to hone its best-seller entry in that crowded compact cross-over segment really did the trick."

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Toyota Camry, Honda Civic inventories mounting as US automakers make inroads

Two of the hottest-selling cars in America aren't quite as hot as they used to be. The Toyota Camry and Honda Civic are both seeing dealer supplies increase in the face of renewed competition from the much-improved Detroit Three.
According to a report from The Detroit News, the Camry's dealer inventory is 15 days higher than its seasonal average, while the Civic is 25 days above average. Things aren't expected to get better for Toyota and Honda, as RBC Capital Markets analyst Joseph Spak marked the two Japanese offerings as "at risk for reduced output."
The Detroit Three, meanwhile, are seeing supplies dwindle as demand increases, especially for the Ford Fusion, which has seen an 18-percent increase in 2013 sales, and the Chevrolet Cruze, which was second only to the Camry in June 2013 sales.