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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Honda Performance Development reveals new ARX-04b LMP2 coupe

Make no mistake about it: Honda is big in racing. It was the first Japanese automaker to enter Formula One, remains the most successful and is set to return as an engine supplier next season. It's powered more IndyCar race winners and champions than any other manufacturer, hands down. Honda has won races and titles in Super GT, WTCC, even motorcycle racing. Just about everything this side of NASCAR, really. And that includes endurance sports car racing.
In fact Honda Performance Development prototypes claimed over 70 victories and numerous titles in the American Le Mans Series, and took the first LMP2 title in the FIA World Endurance Championship. And with sportscar racing in the US now grouped together into the United SportsCar Championship, Honda is back with a new chassis design.
Called the ARX-04b, it's Honda's first closed-cockpit LMP2. Like previous LMP2 and IndyCar projects, it's a joint development between HPD and Wirth Research, and packs Honda's HR28TT engine - a 2.8-liter twin-turbo V6 based on (and using many of the same components as) the J35 engine you'd find in a contemporary Acura. Designed to exceed the latest safety regulations, the ARX-04b features low-drag bodywork, quick-change front and rear panels, the same locking fuel filler system that Honda pioneered for Indy, top-exit exhaust to meet noise regulations, a 75-liter fuel tank and a gearbox that can easily be optimized for individual circuits.

Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.