2011 Honda Fit Sport Hatchback 4-door 1.5l on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Recharge Wrap-up: Pikes Peak Honda CR-Z, Tesla's liquid-cooled cable

Honda will race a CR-Z hybrid in the Pikes Peak International Hill Climb. The car will use Electric SH-AWD, which probably means it will be using electric motors to power the rear wheels. Whether the Pikes Peak CR-Z uses the same powertrain as the upcoming Acura NSX or the 3.5-liter V6 with three-motor hybrid system used in the Acura RLX Sport Hybrid is still unclear. The car will also use Acura's Precision All-Wheel Steering (P-AWS) system. The CR-Z will be piloted by Tetsuya Yamano. Read more at Hybrid Cars, or, if you read Japanese, at Response. Tesla has introduced a thinner, liquid-cooled Supercharger cable. While the convenience of not having to "wrestle a good-sized snake into the car," as Elon Musk calls it in a shareholder speech, is wonderful, it could also allow for faster charging in the future. The liquid-cooled charging cable "also has the potential for increased power of the Supercharger long-term," says Musk. A cable able to withstand larger loads could mean shorter stops when it's time for a charge. Tesla has installed the first next-generation cable at the Mountain View Supercharger. Read more at Charged EVs. Smart is offering its Twinamic automatic dual-clutch transmission on more models in Europe. In addition to the 71-horsepower Smart Fortwo, the DCT will now be available in the 90-horsepower Fortwo and the 71-horsepower Forfour. In the Fortwo, the Twinamic DCT adds ˆ1,275 (about $1,437) to the price over the manual transmission, and is an extra ˆ1,425 (about $1,606) in the Forfour. The option of steering wheel-mounted paddle shifters as part of the Sport package makes driving the efficient microcar even more fun. Deliveries of the newly equipped vehicles begin at the end of July. Read more in the press release below. smart extends twinamic range for fortwo and forfour: Even more models with automatic transmission Stuttgart. Following in the footsteps of the smart fortwo with 52 kW/71 hp, the smart fortwo with 66 kW/90 hp and the smart forfour with 52 kW/71 hp are now also available with fully automatic twinamic dual clutch transmission. This costs an extra 1275 euros compared to the versions with 5-speed manual transmission (forfour: 1425 euros). This means that both model series now offer a choice between no fewer than nine engine/transmission combinations. Delivery of the new models will begin at the end of July 2015.

Honda favoring turbo over hybrid for US-market Vezel

While Honda gears up to unveil the new Fit to the US market at the Detroit Auto Show next month, back in its home market, the car's crossover cousin is just going on sale. The Vezel was unveiled at the Tokyo Motor Show last month and already has a three-month waiting list in Japan, where Honda projects that 90 percent of customers will opt for the hybrid version. Not so in the United States, however.
When the Vezel reaches American showrooms, there'll be a number of key differences. For starters, it will carry a different name, though Honda isn't saying what that will be. For another, it will be built for North American consumption at Honda's new plant in Mexico, roughly half of whose production capacity is reportedly being allocated to the new crossover. And finally, it'll have a different engine.
In Japan the Vezel is being offered with a 1.5-liter four-cylinder engine, with or without electric assist. Honda won't offer the hybrid version here - at least not initially - but it is preparing to offer a turbo option. Although it has yet to announce US specifications and options, the 1.5-liter turbo four (also unveiled at the Tokyo show) is considered a stronger likelihood than the 1.0- or 2.0-liter versions.