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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Alonso wants an NSX, but did Honda block him from Le Mans?

One of the biggest changes in store for the 2015 Formula One World Championship will see Fernando Alonso moving back to McLaren. That means he'll be driving under Honda power for the first time, after spending the bulk of his career driving for Renault and Ferrari. And being Honda's new poster child, as the two-time World Champion is fast discovering, has its advantages and its drawbacks. According to the latest reports, Alonso had been negotiating a clause in his contract with McLaren that could have seen him driving a Porsche 919 Hybrid at Le Mans this year, but Honda reportedly stepped in at the last minute and scuttled the plan. The drive would have been Alonso's first in the famous 24-hour race, after having had the honor of waving the flag at La Sarthe last summer. In one of the wilder rumors that emerged during the prolonged silence over his move for this season, the Spaniard was also linked to a potential return for Ferrari to Le Mans. That prospect came to naught, and now the Porsche deal has been wheeled into the garage, as well. The upcoming F1 season is expected to be one of transition, adjustment and development for McLaren and Honda, but the Japanese automaker's involvement in his hiring may not be all bad news for Alonso. Following the reveal of the new Acura NSX, Alonso tweeted "You still don't know, but one day we will be together..." followed by a series of heart-eyed smiley-face emoticons and accompanies by images of Honda's new supercar. The implication is that the two-time World Champion is expecting to get his talented hands on an NSX of his own, and we can certainly see how Honda would appreciate the imagery of Fernando driving around in its flagship. Even if it doesn't, though, we're sure McLaren would be glad to hook him up with a company car of its own – though Lewis Hamilton encountered some trouble securing (a very specific) one for himself. Even discounting the front-running F1 machinery he's been tasked with piloting on track to an impressive 32 career wins, Alonso has had some lustworthy company cars at his disposal over the years. At Renault, he had a Megane RS to drive, and during his last stint at McLaren, he had an SLR 722. But since signing with Ferrari, he's been given the keys to FCA models as varied as a Ferrari FF, a special 599 GTO, a Maserati GranCabrio, a Jeep Grand Cherokee SRT and an Abarth 695... and those are just the ones we know about.