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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda FCEV could be hiding EV, PHEV surprises in Tokyo

Honda has already detailed which vehicles it will bring to the Tokyo Motor Show next week, but we think there's something the automaker isn't telling us. We've been thinking about the company's various announcements regarding future powertrain plans, and we now think that the FCEV is going to house more than just a hydrogen fuel cell powertrain at some point down the road. We think that the upcoming pure electric and plug-in hybrid vehicles that Honda has talked about - but still hasn't shown hide nor hair of - will actually be based on the FCEV. The FCEV that's coming to Tokyo (pictured) has been toned down from the fanciful concepts that we saw in LA in 2013 (below) and 2014 and there's no reason why Honda couldn't be the first to offer one car with a truly wide variety of powertrains. It's already said that electric vehicles are a core technology, and while many automakers talk about how both plug-in and hydrogen cars are electric at heart, Honda could just be the first to prove it in a big way. Now, all that Honda has officially confirmed is that it will introduce the new electrified vehicles by 2018. Ryan Harty, Honda's manager of environmental business development, told AutoblogGreen earlier this year that, "We want to bring these vehicles [EV and PHEV] to market in significant volume." One way to make that feasible would be repurpose the FCEV to use a battery or a PHEV powertrain. We've got no proof of any of this, of course, but we think the logic makes sense. In any case, we're plenty excited to see what Honda reveals at the show. There is still plenty of time for the company's future plans to shift – the hydrogen car might not arrive until June of 2017, after all, with the other two due in 2018 – but we could learn a lot of specifics in Tokyo next week.

22,000 Honda Shadow 750 motorcycles recalled [UPDATE]

Update: Honda's statement on the recall is now embedded below. The Basics: Honda will recall 22,142 examples of its 2010-2016 VT750 Shadow motorcycles, including the 2012-2014 VT750CA, VT750C2 and VT750C2F; 2011-2016 VT750C; 2013-2016 VT750CS; 2010-2016 VT750C2B; and 2013-2014 VT750C2S. The Problem: Engine vibration can cause a wire for the bank angle sensor to rub against the joint connector on the wire harness. This can eventually cause a loss of the signal, and the engine could stall. Injuries/Deaths: None reported. The Fix: Dealers will replace the bank angle sensor and move the joint connector. If You Own One: Honda expects the recall to begin February 19. More Information: Documents from the National Highway Traffic Safety Administration (as a PDF) report Honda received five warranty claims and five field reports about this issue as of December 14, 2015. Related Video: RECALL Subject : Engine Stall from Loss of Sensor Signal Report Receipt Date: DEC 23, 2015 NHTSA Campaign Number: 15V874000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 22,142 All Products Associated with this Recall Vehicle Make Model Model Year(s) HONDA VT750 2010-2016 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2012-2014 VT750CA, VT750C2 and VT750C2F, 2011-2016 VT750C, 2013-2016 VT750CS, 2010-2016 VT750C2B and 2013-2014 VT750C2S motorcycles. Engine vibration may cause the bank angle sensor wire to rub on the wire harness joint connector, resulting in a loss of the sensor signal. CONSEQUENCE: Without the bank angle sensor signal, the engine may stall while riding, increasing the risk of a crash. REMEDY: Honda will notify owners, and dealers will relocate the joint connector and replace the bank angle sensor, free of charge. The recall is expected to begin February 19, 2016. Owners may contact Honda Motorcycle customer service at 1-866-784-1870. Honda's number for this recall is JW7. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. American Honda Statement on VT750 Recall Honda has issued a Safety Recall of some 2010-2016 model-year VT750 motorcycles. It is possible that long term exposure to engine vibrations may cause the bank angle sensor wiring to break, or be damaged, which could cause the engine to stall and increase the risk of a crash.