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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Acura to roll out NSX Prototype for Mid-Ohio IndyCar race

Acura will tease us yet again with its next-gen NSX when it makes an appearance at Mid-Ohio Raceway before the circuit's IndyCar race early next month. To be fair, the car's in-motion debut won't take the form of a production model - that's still a ways off - the vehicle will be a prototype. It'll be sporting custom graphics and an eye-catching paint (wrap?) job to draw the attention of the spectators, but really, we just want to hear this thing rounding the legendary road course at full chat.
The NSX prototype doesn't look to be much different from the various showcars we've seen over the last couple of years, with the same mid-engined, hybrid V6 power and all-wheel drive all present and accounted for.
The display will take place before the Honda Indy 200 IndyCar Series on August 4. The race itself starts at 3:00 pm and will be shown on NBC Sports Network.

Takata airbag victim looked like she had been stabbed

We generally take certain principals for granted. The more water you drink, for example, the healthier you'll be. The more time you spend reading car news on Autoblog, the better informed you'll be. And the more airbags your car has, the safer you'll be. Because airbags equal safety. But that's not what some unfortunate drivers of vehicles equipped with Takata airbags are finding, and tragically finding out the hard way.
In what could be the most startling incident resulting from the airbag debacle so far, a woman named Hien Tran of Orlando, FL, was killed by what looked at first like stab wounds on her neck. It later emerged that the fatal injuries could have been inflicted by the faulty airbag on her Honda Accord. Tran bought her Honda secondhand, and may not have been aware that the airbag issue had not been addressed by its previous owner in a previous recall in 2009.
The Orange County Sheriff's Department is investigating the death, but it wouldn't be the only injury resulting from the malfunctioning Takata airbags. The units, employed particularly by Japanese automakers like Honda (which owns part of Takata) and Toyota, are the subject of a massive recall involving some 14 million vehicles from 11 different automakers.