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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda recalling small number of Accord, CR-V models

This latest recall may not be a very big one, but it does strike us as an important one. Issued by Honda, the recall affects the 2014-15 Accord (specifically those equipped with the four-cylinder engine) and the 2015 CR-V, but only 137 of them. Those 137 vehicles, however, will need to have their short blocks replaced. What is a short block, you ask? Nope, it's not a chopped-down version of a big block: it's the engine block itself plus all its internal components, but short of any appendages that make it run. (That'd be a long block.) The problem, according to the manufacturer's statement below, stems from bolts – specifically the connecting rod bolt – that may have been improperly torqued during assembly. There's a system that's supposed to check that, but Honda reports that it "may not have identified improperly torqued bolts in a specific group of engines." Hence the recall. Owners of those few vehicles affected can expect to hear from the manufacturer to arrange bringing their vehicle into their local dealership to have the engine replaced, free of charge. Statement by American Honda Regarding Connecting Rod Bolt Recall: 2014-2015 Honda Accord 4-cylinder; 2015 Honda CR-V Mar 9, 2015 - TORRANCE, Calif. - 137 model-year 2014-15 Accord 4-cylinder and 2015 CR-V vehicles affected in the U.S. - Engine short block will be replaced in affected vehicles, free of charge - No related crashes or injuries have been reported Honda will voluntarily recall 137 model-year 2014-2015 Accord 4-cylinder and 2015 CR-V vehicles in the United States to replace the engine short block, free of charge. During engine assembly, an automated system that verifies engine connecting rod bolt torque may not have identified improperly torqued bolts in a specific group of engines. An improperly torqued connecting rod bolt could come loose, leading to potential engine damage and stalling, which could contribute to a crash. No crashes or injuries have been reported related to this issue, which was discovered through a warranty claim review process. Honda is announcing this recall to encourage all owners of affected vehicles to take them to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin in late-March. In addition, owners of these vehicles can determine if their vehicles require repair by going to www.recalls.honda.com or by calling (800) 999-1009, and selecting option 4.

Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.