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Honda Odyssey hybrid under consideration in Japan, but not US

"Over time you can expect to see broader application of our two motor hybrid system" - Sage Marie The idea of a hybrid minivan is not new, at least in Japan. Toyota sells the Estima - the world's first hybrid minivan, it has been available since 2001 - and the Aphard hybrids there. The US is not immune to the dream - in 2011, Chrysler said it was going to make a hybrid minivan in 2013 (didn't happen) - but there has never been a gas-electric minivan sold from a major automaker in the US. And, despite new rumors of a Honda Odyssey hybrid for Japan, the chances that the US will get one in the near future remain roughly at zero. A new report says Honda is considering a hybrid version of the fifth-generation Odyssey in Japan, and such a gas-electric powertrain could reduce fuel use by up to 50 percent. Honda powertrain assistant large project leader Takashi Shinchi told CarAdvice that the hybrid (not a plug-in version) is "under consideration," given the hybrid minivan competition in Japan. Such consideration is not happening in the US, at least not in any serious way. Sage Marie, senior manager of public relations for Honda North America, told AutoblogGreen, "The only thing the Japanese Odyssey and the US Odyssey have in common is the name. There are no current plans for a US Odyssey hybrid, but I will tell you that over time you can expect to see broader application of our industry-leading two motor hybrid system." The standard, gas-powered 2014 Odyssey gets 22 miles per gallon, combined (19 city and 28 highway). Featured Gallery 2011 Honda Odyssey: Review View 35 Photos News Source: CarAdvice, HondaImage Credit: Copyright 2014 Steven Ewing / AOL Green Honda Hybrid JDM hybrid minivan honda odyssey hybrid

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

NHTSA releases updated Takata airbag recalled cars list, but it still has errors

Unfortunately, the government's list still contains errors.
The National Highway Traffic Safety Administration has issued an updated list of vehicle models that it's urging owners to repair under the mushrooming Takata airbag inflator recall. The latest version adds vehicles from new automakers like Subaru and Ford that are missing from the original announcement, and it also removes erroneous entries from General Motors, leaving only the 2005 Saab 9-2X (a reskinned Subaru WRX), and the 2003-2005 Pontiac Vibe, a joint project with Toyota.