2015 Honda Ex on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda Concept B Hybrid production version coming to China in 2016

At the Beijing Motor Show this weekend, Honda took the wraps off of the Concept B Hybrid, a "new-value concept" that will apparently do its level best to get the Japanese automaker back into the entry-level gas-electric game. Powertrain details for the five-door concept hatch are noticeably absent, so we are assuming that what Honda wants with this concept is for us to focus on the looks. Honda says the car's exterior design is "advanced and cool-looking." We like the shape, but think a few changes will do wonders for the production model.
If the busy front end gets turned down a bit in production (it's especially glaring from the front), we can see this becoming a darn good replacement for the Insight at the lower end of the hybrid price spectrum. Sadly, for now, Honda is saying that the mass-production model that uses the Concept B as a foundation will be available "exclusively" on the Chinese market in two years.
Speaking at the Beijing show, Honda president and CEO Takanobu Ito continued to look for ways to green his company's line-up, and said Honda, "will strive to become number one in complying with Chinese CAFE regulations, which are the toughest in the world, and offer a new lifestyle for Chinese customers." Come 2016, that new lifestyle could look like the car you see in the gallery above. Think it's a good one?

Honda Civic Type R on track to smash 'Ring record, eclipse NSX

Honda has made some serious performance machinery over the course of its history, but few products have been as hotly anticipated as the upcoming new Civic Type R. Following a deep and proud history of Type R Hondas, the latest Japanese hot hatch is continuing its long striptease at the Paris Motor Show this week. But before it does, Honda has released this video clip featuring project leader Suehiro Hasshi - and he has some bold claims to make.
For one, he says it'll be the best Type R yet - and that's quite a statement considering some of its predecessors, including the almighty NSX Type R. Hasshi-san also reiterates Honda's aim of snatching the front-drive lap record at the Nürburgring away from the likes of Renault and Seat, and reports that the Honda team is on track to chew every bit it's biting off. In short, the new Civic Type R ought to be sensational.