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Honda insiders push for Acura NSX Type R sans hybrid tech

With 500 horsepower on tap from a sophisticated hybrid powertrain, there's plenty to love about the new Acura NSX. If the more performance-oriented elements within the Japanese automaker get their way, it could get even better. Speaking with one of the NSX project's chief engineers Nick Robinson at the launch of the new supercar, Autocar reports that there's an effort underway to develop an NSX Type R. Following a much-loved formula, the more extreme variant would pack even more power than the existing version, unburdened by excess weight. A big part of the targeted weight savings would come from ditching some of the heavier components from the hybrid system. The electric motor at the rear could stay to serve as alternator, starter motor, and flywheel. But the electric motors at the front would go, helping to shed a few hundred pounds. Throw in some lightweight materials and we'd be looking at a considerable weight reduction. It could even integrate some active aerodynamic elements that were excluded from the NSX on the road to production. Though the project may still be a ways off from getting the green light, but Robinson and some of his colleagues are working on prototypes ostensibly to make the case. He and his brother James (a powertrain engineer at Honda) will be driving a pair of NSXs at Pikes Peak this year – one that's as close to showroom stock as the regulations will allow, but the other will be closer to what they have in mind for a Type R. It'll ditch the hybrid system and put an electric compressor in its place to eliminate any turbo lag and produce even more power than the existing model. Now if they can only get the go-ahead from the higher-ups at Honda. Related Video: Featured Gallery 2014 Honda NSX Concept-GT News Source: Autocar Green Acura Honda Coupe Hybrid Performance Supercars honda nsx acura nsx type r

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Red Bull F1 denied access to Honda engines

There are four engine manufacturers in Formula 1: Ferrari, Honda, Mercedes-Benz, and Renault. Infiniti Red Bull Racing ended its marriage to Renault, got to the altar with Mercedes and then Mercedes backed out, couldn't even agree on a pre-nup with Ferrari, and Honda flat-out said, "No." At the moment that has left the four-time World Champions without an engine for next year, owner Dieter Mateschitz threatening to take his two teams and four cars out of the sport, and F1 honcho Bernie Ecclestone threatening to sue Mateschitz if he does. The Japanese company had turned down the idea because after a first year with some poor performances and a few public sour notes, it wants to get McLaren's cars running properly before it expands its operation. Now it seems some behind-the-scenes action of late has opened up channels between Red Bull and Honda, and the two are at least talking. Honda, though, still says such a deal is highly unlikely at best, and Red Bull says it will have something to say when something is done. It appears that McLaren chief Ron Dennis, however, has vetoed the idea. Ecclestone says Honda made a deal with the FIA that would allow Honda to supply two teams in its second year, but Honda gave Dennis veto rights over who the second team would be. For the same reason that Mercedes backed out and Ferrari only wanted to sell Red Bull year-old engines, Ecclestone says Dennis might view Red Bull as a competitor and doesn't want to risk two more cars getting in front of his own. If that's the case and Red Bull is going to remain in the sport, it might need to hit the flower shop and book a trip to Renault headquarters. Soon. Related Video: