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2015 Honda Fit set for Detroit reveal

We've got one more debut confirmed for next month's Detroit Auto Show, as Honda has announced that it will be showing off the 2015 Fit in the Motor City. Honda has released a singular image of the new Fit's rear taillight, above.
From the sole image, we can see that the American-spec Fit will share at least its taillights with the Japanese variant, which we've helpfully included an image of to the right. Now, technically, the blue car to the right is the Fit Hybrid, a car we aren't expecting to see in the US market. But the gallery of images we've included below should give those interested in the car a very good idea of what the new Fit will look like when it hits the auto show stage next month.
As for what will be under hood when it debuts in January, Honda is touting its Earth Dreams Technology engine, which we take to mean some sort of four-cylinder, gas-powered mill. Expect excellent fuel economy from the new car, and according to the Japanese brand, "leading-edge connected car technologies."

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.